Digital events are becoming the new normal, but there is no denying the fact that there is a learning curve to all of this. Businesses and organizations from all over the world are making the transition from in-person to online; they are confronted with new challenges.
And the biggest one of all doesn’t have to do with technology glitches.
The biggest challenge is keeping remote audiences engaged. The physical distance can lead to a feeling of distancing and a lack of connection.
However, it is still possible to have engaged virtual attendees -- even if they take part in your event through the internet.
So the question now is:
What’s stopping your virtual event from reaching its full potential for engagement? Why are they not being engaged?
Keep reading to discover a few possible answers:
Your Event Lacks Engaging Content
Engaging content is essential at any event, but where there’s virtual audiences involved, it should become a priority.
Make sure the virtual speakers who will be a part of the event are excited and knowledgeable regarding the topics they will talk about. You’ll want someone who is passionate and who can present their ideas in a way that captivates people’s attention.
No one likes to attend a virtual event where the speakers lack energy and appear to be on autopilot as they rush through their presentations.
In addition to selecting your speakers carefully, you could also reach out to your guests beforehand and ask them what topic/issues would they like to be included in the event’s agenda.
This way, you make sure the content will cater to the precise needs of your remote viewers.
You Don’t Make Your Audience Feel Included in the Conversation
Never assume engagement if you want to keep your virtual audiences from not being engaged.
The fact your virtual attendees are tuned in doesn’t mean they are actively involved with your online program.
It’s better to assume many distractions are lurking near your guests’ screens -- and be intentional about creating an environment that fosters engagement.
How do you do that?
In addition to having a well-thought-out event agenda and compelling content, interactivity should become a prime consideration.
Technology has made it possible to allow those watching from afar to engage in the conversation actively, whether it’s via live questions submissions, real-time polling, or live quizzes.
Make sure the streaming platform you are considering for your event provides this type of capability, which helps you ensure remote viewers stay engaged.
You Don’t Make Entertainment a Priority at Your Virtual Event
Entertainment gets people excited. A lack of excitement results in virtual audiences not being engaged.
Just because your event takes place online doesn’t mean you can’t delight your guests with an entertaining act, be it a magic act, a musical performance, a comedy bit or more.
And that is something we can help you with!
Our premium entertainers and speakers now provide programs that are custom designed to address the unique needs of a virtual event and can be hosted on a wide array of platforms such as Zoom, WebEx and Microsoft Teams.
Here are a few examples of entertainment ideas which are sure to elevate your digital event:
- Cyber Mentalism. Booking a top mentalist like Colin Cloud will help create moments of astonishment at your virtual event. A finalist on America’s Got Talent; Colin will engage remote viewers, captivating their attention with his immersive style of mind reading.
- Stand-up Virtual Comedy. Want to keep everyone energized and smiling at your next online event? Book Derek Hughes, a top comedian whose improvisation skills have been praised by critics and audiences alike. Or have Greg Schwem show your guests how to incorporate humor into their messaging and daily office routines.
- Virtual Magic. Word-class magic at a digital event? Yes, that’s possible thanks to innovative entertainers such as Simon Pierro the iPad Magician, a digital magician without parallel. Performing his virtual magic worldwide from Hong Kong to Hollywood, he takes audiences to places they’ve never been, using a technological marvel they know and love — an iPad. Simon’s spellbinding live performances, along with 100 million views of his online videos, have launched him into global prominence, with critics calling his new brand of iPad magic “unforgettable,” “mind-blowing” and “unique.” His Digital Magic Show, World Wide Wonders is mesmerizing an audience of millions around the globe.
Want More Information on Why Virtual Audiences are Not Being Engaged?
Check out this article to discover even more top virtual program ideas that are sure to engage your remote audience.
For more information on planning your next digital event, we encourage you to give us a call at 615 283 0039.
You can also reach out to us online. We’re always happy to hear from you.