Need corporate entertainment ideas? Joe Castillo and Sand Art is fresh and exciting combination. World-renowned painter and performance artist Joe Castillo has created a medium he likes to call the SandStory. Using nothing but his hands and grains of sand on a light table, Joe creates images that tell a story in real-time, sharing not only his skills as an artist but his unique vision, as well.
Joe Castillo and Sand Art is Unique Corporate Entertainment
Joe Castillo is premier artist in the field of sand art and sand animation, a medium that he all but invented himself. Castillo’s sand art is exactly what it sounds like it is: images drawn in the sand. Here is an example of him drawing the Mercedes Benz Logo in the sand.
He is capable of drawing amazingly detailed images in the sand, and in his one-of-a-kind sand animation performances he is capable of telling entire stories with images that he constantly draws and redraws with amazing speed and detail. Castillo’s unique performance art has been seen by thousands of people, and now it is being used in a SandStory presentation for 300 Mercedes Benz dealers in Beijing, China.
The 59 second video simply shows Joe Castillo doing what has made him famous. As brassy, energetic jazz music plays we see Castillo begin with a familiar blank “canvas” of sand on a screen. Over the course of the video Joe Castillo shifts the sand around and draws the familiar image of a Mercedes Benz automobile. The crystal-clear Mercedes Benz Logo is meticulously drawn with amazing speed and is guaranteed to leave a lasting impression on any would-be Mercedes Benz consumers.
Castillo often performs live in front of an audience where his table is projected on a large screen, the performance undertaken to music to create a combination of sensual perceptions like any other. The art is in the process even more that the finished product. Watch as Joe brings to life a slice of modern Americana: an Apple Store filled with the typical hustle and bustle that company’s ardent followers bring to each location.
Artist Joe Castillo’s sand animation video, Crusader, is amazing and captivating. From the very beginning, he uses sweeping motions to create subtle lines and waves. As background images begin to take shape, he uses purposeful gestures to add in meaningful details. This form of artistry demonstrates that actions speak louder than words.
Sand animation is unlike any drawing board animation you may have ever experienced before. Joe Castillo and Sand Art does much more than fill in lines on a blank canvas. The artist here is using the medium (sand) to reshape, move around and redesign various pictures. This adds an element of mystery as the drawing is slowly revealed. The public has had a personal invitation to follow along as the story is being told. They patiently wait to see with much excitement the artist’s next movements.
This artistry is attractive because it sends a message that makes a connection. As the premier sand animator in the world, Joe Castillo has created a unique and innovative way to communicate with audiences on a global scale. The combination of color changes in the background lighting and well placed shading creates a masterpiece that fuels the imagination. The audience is pulled directly into the action that is happening. This dynamic visual display of Joe Castillo and Sand Art is only complimented by emotionally stirring musical score that highlights each artistic movement.
These movements will allow your audience to follow along as your message is shared through breathtaking vistas and pics. Nowadays there is a new way for you to draw them in whether for entertainment, commercial enterprise or education. When you affect their imagination, you will also affect their motivation toward action. It has been proven that people are motivated by what they see. More than anything, what you teach them is what will leave the most lasting impression. So, the question is, what will you teach them?
There is something to be said of artistic expression joined with the ability to tell a story. This combination is sure to have an effect on the views and opinions of those with whom it is being dealt. This is unlike what you’ve done before. Now you can tell your story through sand animation. It is time to take your group presentation, business event or team building activity to the next level. Show that you are a step ahead and involve them in your progress by revealing this phenomenon. What you have observed are tiny grains of sand coming together to tell a wonderful tale of triumph. What is the story you have to share with your audience?
Joe Castillo is available to create unique SandStory performances for use in commercials, marketing materials and other business needs. His vision brings something unique and different to the table, mesmerizing in its simplicity of form yet complex beauty. Joe Castillo is the only Sand Artist that is able to customize his craft to any business marketing goal or specific event. Joe is an artist, author and storyteller with a passion for promoting a corporate message using the visual arts as a way of touching the heart. He has inspired millions of people through his Sand Animation.
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