In the hands of a master storyteller, sand adopts a dimension all its own. A Spanish sand artist can extract homes, stars, rivers, bombs and other images from a beige cloud of dust, transforming lifeless pebbles into a storytelling medium par none.
Sand storytelling is made up of three pillars: sand, fingers, and a lightbox. Artists relay wordless stories by drawing dynamic pictures using sand on a lightbox, pictures that are then projected onto a larger screen for audience viewing. Performances are often accompanied by theme music. The art is commonly used at talent shows, business events and tribute performances.
Though silent, sand storytelling is often interpreted through the verbal lens of its maker. Unfortunately, bilingual sand artists or Spanish sand artists are in short supply.
Meet Joe Castillo, the exception. A 32-year veteran of the inspirational art and entertainment circuit, Castillo is a bilingual artist (English and Spanish) who speaks, paints and draws in the sand. A former contestant on America’s Got Talent, Castillo is well-known and well-regarded for his spellbinding talent.
Joe Castillo is a Spanish Sand Artist
La Ciudad de las Ideas
It is a rare artist that can make a squid morph into a shark, into a whale, into a dolphin. After a 12-minute speech and SandStory performance at the La Ciudad de las Ideas conference, entitled “The Magic of If,” Castillo received a standing ovation for his thrilling and touching performance. Along with La Ciudad de las Ideas, Castillo has performed for Mercedes-Benz, the Bank of Dubai, Disney Marketing Group and other corporations, conventions and holiday events.
Business Solutions Español
Art has been an integral part of Castillo’s life since he turned five years old. After two decades in advertising, Castillo sold his professional agency, graduated from Ashbury Seminary and pursued his lifelong love of inspirational art. The performances of this Spanish sand artist have been translated into more than 30 languages and displayed in more than 40 countries. Castillo believes art is more than an image to be glorified in an art gallery. Art and its messages can change business procedures, inspire employee participation and improve the workplace.
Who is not tired of the same rehashed performances? Piano recitals and juggling can only excite so many, so much. A Spanish sand artist can bring the interactive excitement of sand storytelling to any audience, corporate or private.