Not many art forms originate in home improvement stores, but Sand Artist Joe Castillo did. When he came across spilled sand on the floor of such an establishment, he noticed that customers’ shoes had left visually-arresting patterns. So Joe bought a bag of sand and began experimenting with his sandy creations. An incredible style of performance was born.
The engaging and whimsical story showcases the elegant simplicity of this art form. Joe Castillo uses the theme music, and the iconic character of Super Mario to invite the audience into a visual narrative. In just one and a half minutes the viewer sees a relationship come to life. Delightful!
Joe Castillo is the remarkable SandStory artist who created this piece. Sand in a light box is video projected onto a screen. The shaping of sand to create a visual message is witnessed by the audience and choreographed to music. The artist uses fingers, hands, and a remarkable talent to show what happens. Watching the story unfold is mesmerizing.
Careful thought goes into event planning. Your event is targeted to present a particular message to your audience. Joe Castillo will work with you on the best way to showcase the emotion of your ideas. When you touch the passion of your audience, you enliven them to take action. He has combined his talent and business sense in over twenty years of advertising experience.
Mr. Castillo is a master at telling your story in a way that reaches the heart of your audience. When you have a message that needs to go beyond the numbers and charts, it would be wise to consider an alternative means of delivery. Castillo’s precision and concise formations lend themselves to sending a clear message. His powerful method of telling moving sand art stories touches people beyond their normal defenses. When watching the piece unfold, one’s attention is entirely captured. Curiosity and anticipation draw the viewer in. It is an intriguing means to get a point across.
This art form is appropriate to tell your story. In a world that is overwhelmed with words, this original form of communication is eye catching and heart touching.
Joe, a native of Mexico City, began taking art classes at five years old. His mother, a professional art instructor, was his teacher. His father, meanwhile, owned and operated a graphic design firm. His dad died when Joe was fifteen. At that point, the Castillo family returned to the United States. Joe graduated from high school in the U.S. and proceeded to earn a bachelor’s degree in Bible studies from Florida Bible College.
Joe began working as a commercial artist and storyteller, and later he opened an advertising agency. He also got married. Tragically, his wife was soon stricken with breast cancer, and she passed away. At that point, Joe chose to forsake advertising and enter Kentucky’s Asbury Seminary.
Joe now delivers “Sand Stories” to audiences the world over. The Sand Story process goes something like this: As live or recorded music plays, Joe draws detailed images on a tabletop covered with sand. Audiences watch those pieces come to life on giant screens. Moreover, as he draws, he tells uplifting stories and imparts hard-earned wisdom. While these productions might sound simple, they are captivating and moving; spectators often cry. Joe is also available to be your Keynote Speaker.
These stories and pieces of art have entertained employees and guests at dozens of top companies. CBS, Apple, and the Walt Disney Company are among them. His largest audience to date consisted of 23 million people. You may have seen Sand Art on AGT. That was Sand Artist Joe Castillo. He was a finalist on NBC’s competition show “America’s Got Talent” in the summer of 2012.
Sand Artist Joe Castillo does custom Sand Art
Joe can customize a presentation for your business. He can recreate your official logo, and he can even tell the story of your company — from its origins to the present day — through sandy images. These shows are thus ideal for product launches, corporate retreats, and lounge parties. Also, they work well at celebrations.
The above video is a sped-up demonstration of the art Joe produces with the artists like One Direction. While no video could do justice to the experience of seeing him live, this clip does provide glimpses of his immense talent. Moreover, with its message about the inherent beauty of every girl, it conveys a sense of Joe Castillo’s compassion and capacity to inspire.
For more information on booking sand artist Joe Castillo call 615 283 0039.