Corporate Entertainment: Why It Matters and How to Get it Right

Corporate Entertainment

Written by Tim Grable

November 22, 2021

No event is complete without corporate entertainment.

Not only does the entertainment play a key role in setting the tone for the whole event, but it also sets a precedent about what kind of atmosphere to expect in future interactions with an organization.

In this article, we’re exploring more reasons why entertainment is essential to the success of an event – and then sharing some of our best tips on how you can book the right entertainment.

If that’s something you want to learn more about, keep reading.

microphone on stage

Why it Matters

1. Corporate entertainment helps to engage attendees. 

Guests are the ones that make your event come to life. And providing good entertainment is one of the most effective ways to make sure your guests are active, engaged participants rather than passive listeners.

How come?

It’s simple; high-quality entertainment helps guests unwind and have fun. And when guests have fun, their overall mood improves, making them more likely to interact with all sorts of aspects around your event.

2. Entertainment is an effective tool for reflecting your organization’s values and vision.

Choosing an entertainment act in line with your company’s image is a powerful way to strengthen brand values.

Furthermore, some of the best entertainers and speakers can customize their acts/presentations to support your goals of communicating key messages.

This way, you’re not making guests sit through a long, dry presentation about your organization’s core values.

Instead, you’re enabling them to learn more about your organization excitingly and engagingly, which will make guests more open and more receptive.

3. Corporate entertainment can help you attract new potential stakeholders. 

A successful corporate event is one that people remember and keep talking about long after it has come to an end – and entertainment is an excellent way to make that happen.

Guests will continue spreading the word about your event (on their social media accounts, in their inner circle of friends, etc.), sharing how much fun they’ve had.

This can help you reach new audiences and organically spark partnership opportunities.

people meeting 

How to Get Corporate Entertainment Right

  • Tip #1: Put your audience first. 

One of the keys to choosing the best entertainment for your corporate event is knowing your audience, their preferences and expectations, and what would be most valuable to them.

Surveys and talking with attendees directly can help you form an idea about this. But if you cannot do this, the good idea is to research the industry as a whole.

Look into past events and see what have similar, successful events done before to get inspired.

  • Tip #2: Pick an act that supports the event’s primary goals. 

Is your goal to educate and inspire your audience? Want to create an environment where new ideas flourish? Then consider giving guests the chance to hear from an industry leader.

Or perhaps your goal is to make your event memorable and help attendees unwind – in which case; you can pick something a little more unexpected like a live event painter.

  • Tip #3: Work with a professional booking agency.

Working with a top agency like The Grable Group can help you find the right entertainer for your event faster by providing you with a wide range of options in terms of talent as well as price ranges.

Find the Best Entertainers to Book for Your Corporate Event in Our Portfolio

Start browsing our extensive portfolio of entertainers now! There are hundreds of top keynote speakers, magicians, musicians, comedians, and more to choose from.

So, we’re confident that you’ll have no issue finding an activity that will suit your event perfectly.

Feel free to also reach out to us at (615) 283-0039 if you have any questions; we’d love to hear from you!

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