Christian organizations and fundraisers are expected to go hand in hand. It is natural, to be quite honest since charity is one of the central tenets on which Christianity has been founded. However, in this day and age, it is no longer enough just to state your goal and your intentions. You also have to work for them a lot.This is because people have more and more access to information. In theory, that would be a good thing. However, it also makes them way more picky and wary of everything that goes on around them.
So how can Christian organizations expect to raise funds in these modern times? Well, a good starting point would be avoiding these three very common mistakes:
1. Thinking that just because you need the donations, people will oblige
Unfortunately, we no longer live in a society that promotes this kind of Good Samaritan behavior. People are taught that they need to get something out of anything, so you need to appeal to that. Just stating that you need the donations will only make Christian organizations seem needy.
We are not saying that asking for money is not a good start, but there’s more to it than just that. Keep in mind that what people love the most, even if they do not admit it, is great leadership. They are looking for somebody who is charismatic, a great speaker and who inspires trust.
By fulfilling those roles, you will ensure your organization does not just seem needy. Sure, it will be an organization that is trying to raise funds, but it will be one whose cause people will be able to relate to.
2. Focusing too much on the money
We know that this is not a very Christian thing to do, but it is understandable that you might get carried away and only think about the numbers since there is much pressure to do so.
Still, you must understand that to raise the money you need; you must focus on the people behind the money, namely your donors.
This means you have to do everything in your power to get their attention and approval. Whether it is sending personalized “Thank You” notes or crediting them on social media, it needs to be something that gives back. We would personally recommend organizing an event just for them. Speaking of which…
3. Not taking the time to screen the entertainment you hire for your events
It goes without saying that any Christian organizations that want to be successful need to organize quality events for their donors. It gives them the feeling that they are appreciated. Plus, it is something they would consider a good return on investment.
The only mistake you must avoid is not screening the entertainment you want to provide. We know it can be hard, what with all the tasks you need to handle, but it is vital. Why? Because you do not want your audience exposed to potentially offensive humor. That is not why people attend Christian charity events, after all.
What you need to do is make sure you only hire the best of the best, particularly entertainers who focus on clean comedy. Somebody like Ron McGehee, for instance, would do just fine.
Looking for more entertainment options for Christian organizations and their events?
We’ve got you covered! We have a large array of entertainers with different and unique skills who are ready to make your event stand out from the rest. Be sure to get in touch with us if you have any questions you need answering right away.