Every person, every corporation, every small business, and any charity has a brand. A brand is made out of those particular features and characteristics that are going to differentiate you from the competition.
A charity that has a brand and does everything it can do to raise brand awareness is not uncommon nowadays. In fact, this is going to help you stand out in this market.
In this article, we are going to talk about five ideas you can apply to increase your charity’s brand awareness, and hopefully, help you reach its full potential.
5 things charities can do to raise brand awareness
1. Define your strategy
It is important to know who the audience you are trying to reach is. In this day and age, you just can’t target a general audience, because it will be almost impossible to see any results.
Instead, use research to identify your target market, the central issues the audience faces, and the key messages they will most likely resonate with. Lastly, find out how you can reach that particular audience.
For example, it is important to know where your audience spends their time online so that you’ll know what channels to target. If your audience is older people, then they might not be spending as much time on Instagram as they do on Facebook.
2. Establish your budget
To raise brand awareness, you are going to need a big budget. Data from Nielsen showed that most of the charities that raised their awareness level above 80% spent $6-11 million in the last few years.
Your budget needs to be connected to your strategy, but that does not mean you cannot host a successful event if you do not have a huge budget.
You can organize a great event and bring in an inspiring speaker that will leave a lasting impression even if your budget is $1,000.
3. Make a long-term commitment
Good things do not happen overnight. Maybe just in fairy tales.
We mentioned that the first thing you should do was build a strategy. While a strategy is crucial, it gets harder when you have to stop yourself from being distracted by other ideas you might have.
You need to have patience, because when it comes to branding, you might need to wait for a good amount of time before you see results.
Long-term commitment goes hand in hand with being consistent. Over the years, as your organization grows, you may be tempted to change strategies and focus on other projects. Your mind might trick you into thinking that the audience will get bored of hearing the same messages over and over again.
What you need to do is be consistent and communicate the same message. This is how your audience will be able to remember your charity’s name in the long run.
Keep it straightforward and authentic.
5. Stronger branding elements
For large enterprises such as McDonald’s or Starbucks, it is easy to be recognized, even if the only symbol they add into a campaign is their logo.
However, it is tough for a charity to get the same recognition. Therefore, they need to work harder and think of creative ways to add individual branding elements into their campaigns, whether they happen online or offline.
Raise brand awareness with quality entertainment
Organizing events for your fundraisers is the number one thing you need to do to increase brand awareness and attract attention towards your charity.
Our booking agency has all types of speakers you can think of, from comedians to artists, and even motivational speakers.
If you ever need our help, don’t hesitate to contact us for more information.