Last updated on July 6th, 2019 at 10:18 pm
Every organisation must have a real impact to call itself successful. Organising a charity event builds up to this. But there are also some key benefits you should take into account.
We get that pulling off such an event requires tons of work. But if done properly, the return of investment can be tenfold.
Here are some of the most significant benefits your organisation gets by organising a nonprofit event:
You Get the Funds to Practice What You Preach
Many non-profit organisations have an idea they spread around. Their entire work revolves around it. It is their ultimate goal, and they strive to achieve it.
No organisation can reach their goals without funds.
The first benefit a fundraiser offers your organisation is funding. Organising a charity event will bring in more donors. Even if they donate less, you will be able to gather more.
To maximize the return on investment, most charity event organizers use a secret: They hire a professional entertainer. That will draw in even more people and will improve the overall quality of the event.
By having the right amount of funds, you can start practicing what you preach. You will be able to make a positive change in your community.
Donors will see you as being more trustworthy. Your organisation will inspire loyalty – your stakeholders will see you as an active member of the community.
Organising a Charity Event Helps You Acquire Partners
Some goals need more than just one entity to be achieved. It is true that if you really care about something, you can achieve it. Still, most of the time, you’ll need help. That is another great benefit a charity event offers your organisation.
You’ll be able to make a name for your organisation and increase awareness. The media exposure generated by your event will help you find valuable partners. They could be local businesspeople or even companies.
Every piece of help you can get brings you closer to achieving your goal. In case you need help when it comes to marketing, check out our services.
You Will Better Understand Your Community
Organising a charity event will offer you priceless information about your community.
Getting face to face with your stakeholders can help. You will know what they want you to do. You will get valuable input regarding your ideas.
Knowing a different side of the story helps a lot. You’ll be able to plan your activities more efficiently.
That doesn’t have to be a survey, though. People don’t enjoy completing them. You can hire volunteers to casually ask people. Or, you can hire a professional speaker that can cleverly help you out with this.
Leah Darrow is one of the best entertainers you can get for a charity event. Her show is engaging, empowering and motivational. She is appropriate for audiences of all ages. Leah speaks on topics like modesty, chastity, mercy, and human dignity.
Organizing a Charity Event? Here Are 8 Tips You Should Know
Fundraising implies a give-and-take relationship. Donors are willing to support your cause, but they also expect to get something in return.
The most popular way to engage with them and show just how much of a difference their donations could make involves organizing a charity event.
However, this is no walk in the park, and you will probably need some help if you have never done it before. Here are 4 tips that will ease the process.
Evaluate Your Budget Before Organizing a Charity Event
If you want your plan to turn out just the way you want it to, you need to evaluate your funds carefully.
If you fail to analyze your budget, your dream event might falter at some point. Here are some steps to help you gain more control over your financial resources:
- Write down a list of the estimated expenses before you start organizing the charity event.
- Allocate an approximate budget for each one of them.
- Make a realistic prediction of the budget you can afford to invest.
- Finally, make an evaluation and see if you can provide the necessary money to cover all your needs.
Come Up with An Original Idea
You do not want your event to be the ordinary occasion guests will hardly remember a few months afterward. If you want to make the memory last, you just need a sparkle of creativity.
Don’t rush to say that everything has already been done before.
You can adopt some classic ideas and mix them together in a new and exciting way. For example, you can choose an unusual venue where people would not normally gather for charity, like an exotic garden or a winery.
While organizing a charity event, also use interesting ideas regarding entertainment. To do this, you need someone who can wow your audience.
If you are looking for an artist whose show stands out, we warmly recommend Joe Castillo.
He is famous worldwide for his unique way of telling stories using the art of sand. Joe has extensive experience and has performed across all continents in more than 40 states.
Market Your Event Way ahead
No matter how great your idea is, you risk not turning it into a success unless you market it correctly. Promote your event efficiently using a strategy that involves engaging multiple channels.
It is essential to leverage the power of social media while organizing a charity event. So post related content on all your social platforms as often as you can, with an increased frequency several days before the date of the event.
Also, promote your initiative on your blog or website if you have one.
Moreover, traditional marketing means like flyers or newspaper ads should not be left out if you can afford them.
Finally, when it comes to the event you have been carefully planning for weeks, you should talk, talk, talk. Don’t refrain from promoting it by word of mouth to anyone who might be willing to attend.
Give people some hints about what’s in it for them if they show up. This will trigger their interest, but don’t ruin the surprise by disclosing too much information.
Work with A Professional Entertainment Agency
Since you have done a thorough analysis of your budget, you already know how much money you can spend. Maybe there is an extra that could go into a collaboration with a professional entertainment agency.
After all, entertainment can either make or break an event, so you want to hire the best entertainers for the occasion.
If this is possible, book entertainment through a specialized agency when organizing charity events, as they can provide variety, quality, and a simple booking process.
How To Stick to the Budget and Achieve Success
There’s no easy way to put this: organizing a charity event is dictated by your budget. So sticking to your available funds and achieving success may sometimes seem like an impossible task.
You are dreaming about a great event that’s both memorable for your guests and useful towards your organization’s goals, no doubt about it.
This means that you will have to get it together. This way, you will be able to tip the scales in your favor – and stick to your budget.
Here are some tips you should take into account for a successful event.
#1 Carefully Plan Your Budget
It goes without saying that you will have to micro-manage your budget as close to perfection as you can.
Gather your team and take a few hours to discuss every detail your event might rely on. When organizing a charity event, try to identify anything that may not go as planned, as well as possible hidden costs.
Carefully calculate your breakeven point and note down your expenses to the cent.
#2 Choose the Right Time and Place
When looking for a location to host your event, you will have to take into account multiple aspects:
- Available seats
- Accommodation (only if the event will last until late in the night)
Additionally, you will see that weekends will cost you more than midweek, for example.
Yes, organizing a charity event is all about the right timing and the right place. However, if it involves an expense your budget cannot handle, change them.
As long as the location can accommodate all your guests under proper conditions, you will be happy. However, keep in mind that timing counts as well. Make sure your guests can attend your event.
#3 Make Use of Volunteers and the Internet
You may feel like a one-man army capable of taking on any challenge. However, even superheroes get tired. That is why it is vital to get a team of devoted volunteers who share your vision and goals on-board.
Also, you should know that taking advantage of digital marketing channels is another great way of cutting costs. Use social media networks to promote your event. Look for bloggers and online journalists to cover the event and attract more guests.
All of the above can be done without spending a dime, but they require some of your time.
#4 Find the Right Entertainment when Organizing a Charity Event
This is another task for which you will have to weigh your decision carefully.
The right entertainment for your charity event could make the difference between failure and success.
The first thing you need to do is identify your audience. What do they like the most? How old are they? Will there be children in the room?
Then you may want to head to a booking agency and see what they have to offer. The best ones should offer you plenty of options to choose from. They also take some of the responsibility off your shoulders and can offer you a contingency plan.
When organizing a charity event and looking for entertainment, your safest bets are:
If you take the tips presented above into consideration, your event will be a real success.
Eventually, it all comes down to pleasing your guests and assuring they will have an excellent time. The happier your guests, the deeper they may dig into their pockets for a donation.
For the best entertainment, you can get in touch with The Grable Group. We are a professional booking agency managing a select and diverse pool of talent.
The Bottom Line
Organizing an event has never been easy, but you do not have to be alone in this. We are here for you. Our part is helping you to book the best entertainer for your cause
7 Easy-to-Make Mistakes to Avoid when Organising a Charity Event
Nobody said organising a nonprofit event is an easy job. The entire process will eat up considerable amounts of time and money, after all – not to mention all the stress that’s involved.
So, you can understand how a simple mistake can be quite tragic in this case. Sometimes, it might even ruin the whole event.
Well, we’ve decided to help you avoid such a catastrophe. Here are the most common mistakes you need to steer clear of:
1. You Don’t Consider Other Events as Competition
Organising a charity event without checking the calendar to see what else is going on at the same time is a big mistake.
What do we mean by that? Let’s say you’ve already established a theme – Super Bowl, for instance. You should never schedule the event during the actual Super Bowl weekend – the turnout will be quite low.
Consider all holidays and whatever similar events might be already planned in your community beforehand.
2. Not Offering Any Networking Opportunities
Chances are some of your donors are business owners. For them, networking opportunities are an important aspect of a successful event. Yes, that means charity events as well.
Not having planned for this could eventually drive them away.
So, give your guests an hour of networking before the actual event starts. Also, give them 30-minute breaks between the activities you’ve planned.
Lastly, make sure the music isn’t too loud. They need to hear each other speak, after all.
3. Not Having Enough Volunteers to Help with Organising a Charity Event
If you’ve done this before, you’ve realized how important volunteers are. You’ll need a decent workforce both during the planning stage and the actual event.
Of course, with a large number of volunteers comes the issue of keeping them motivated.
The best way to persuade most people to help you is by explaining how much work needs to be done. Emphasize the goals of the event and the importance of reaching them. Be transparent and make them understand their contributions are valuable.
Also, some team-building sessions before the event can help a lot with motivation and morale.
4. Not Having a Contingency Plan
Sometimes, things can just go wrong during your fundraiser. That’s why organising a charity event should be about including a contingency plan as well.
Planning ahead for the worst case scenario can make the difference between failure and success. Come up with a plan B in case there’s a power outage, for example. One thing you could do is pick a venue that has standby generators.
5. Not Working with an Entertainment Booking Agency
When choosing entertainment for your charity event, it’s best to hire a booking agency. You’ll get access to more than one option – not to mention world-famous artists as well.
Being able to easily diversify your entertainment will surely keep your audience happy.
For instance, if your audience is rather young, you could hire John Crist.
His shows revolve around getting people to have fun without offending anyone. He’s a clean comedian whose humor is perfect for charity events.
6. Not Having Adequate WiFi Coverage
It’s vital to have proper WiFi at your event. Indeed, your guests are there for the show, but they will spend time on their phones as well.
Offering quality WiFi at your event can benefit you too. When people check in at your charity’s location or post photos of them and their friends, you gain exposure.
7. You Do the Same Things as Last Year’s Event
The worst mistake you can make is organising a charity event with last year’s theme. People will get bored – it won’t be a new experience for them.
Come up with new and cool event ideas to keep people interested in your charity’s activities.
Avoid the mistakes presented above at all costs. Knowing about them is a good start. But you still have to make sure the planning stage covers all aspects and situations.
The Grable Group is a booking agency and entertainment company. Working with us will ensure you have access to the best entertainment for your charity event. You also get superior services regarding exposure.
You can contact us online anytime if you want to learn more about how we can help your charity event.