To succeed in the charity event planning business, you need to have a proper checklist in mind.
Everyone deals with their fundraiser plans differently, but a general outline is always welcome. That is if you want to be successful about it.
As such, we’ve created a list of four aspects you should always follow, regardless of what event you’re preparing.
1. Establish a Monetary Goal
You might think you’re beginning with the ending here, but hear us out. To be efficient in the whole charity event planning scheme, you need to know what you’re working towards.
Here’s what aspects you need to consider:
- Is your event a one-time occasion or do you plan to make it yearly? For example, you’ll only need to renovate a deteriorating local museum once. But there will always be poor people to help out.
- How much funding will you need for your end-goal?
- How much money will you need to pay everyone involved in the project? Not all your staff will be volunteers.
It’s especially useful to know these things, lest you become short-funded, and all your efforts will be wasted.
2. The Staple of Charity Event Planning – The Message
Once you’ve decided how much money you need to pay for everything, you’ll need to figure out the message of your campaign.
State your mission in a concise manner. Make sure to mention everything you will do with the funds. People want to know their hard-earned money is going to a good cause.
To be extra safe, tell your patrons what the event budget is, and why you will spend that much on it. Include aspects like amenities, security, staff, and others on your list.
You also need someone to communicate your message effectively. Keynote speakers like Joe Castillo have a knack for this kind of thing. Combine that with his SandStory technique to advertise your event, and you have yourself a winner.
3. Consider Multiple Fundraising Options
It’s no use putting all your eggs in one basket, as the saying goes. If one of fundraising methods backfires, you’ll need to have a backup.
Consider the following tactics in your approach:
- If you have any regular major donors to your campaigns, ask them to contribute. You’ll reach your goal much faster.
- Similarly, ask for the assistance of major donor groups in your area to kick-start your fundraising.
- Don’t want to just ask for money from participants? Try incorporating the donation process into the event itself. Chili cook-offs, bike-a-thons, dance-a-thons, and similar activities can all gather the needed support.
4. Create an Event Planning Timeline
In charity event planning, it’s a good idea to have a more complex timeline. Consider everything that goes into your event, such as:
- The time needed to find sponsors
- The time needed to find the venue
- The time you’ll spend looking for entertainment
- The process of sending out invitations to participants
These are just a few tasks to include on your list. Creating an event timeline will help you remain calm throughout the process. Everything is pre-planned, so you’ll never overlook any aspect.
With all of these steps, you’ll always be on the right track to success. Of course, it might help to refresh your memory once in a while. As such, you can subscribe to our newsletter and get the latest helpful tips and trends in event planning!