Fundraising Entertainment 101: A Beginner’s Guide on How to Choose the Best Performer

Written by Tim Grable

May 15, 2017

The type of fundraising entertainment you choose for an event can set it apart from the rest. At the same time, it can also leave your guests feeling more connected to your organization and its purpose.

If you do not have much experience with choosing entertainment for fundraisers, then you may think that it is a tricky decision to make. So the truth is it kind of is because the wrong type of entertainment can backfire during your event.

Here are the best tips beginners should keep in mind when choosing fundraising entertainment.

 Fundraising Entertainment 101: A Beginner's Guide on How to Choose the Best Performer

1. Getting to Know Your Guests

Think of your guests as a new person you are about to meet. When meeting someone new, you will want to find out what they do, how old they are, if they are married, what their hobbies are.

All of these things matter because these indicators will dictate what type of entertainment they would most enjoy at a fundraiser.

A 20-something-year-old will most likely appreciate different entertainment than a 50-year-old. Young people are more drawn to interactive performances. Older guests, on the other hand, would much rather prefer sitting down and enjoying the show.

Also, don’t forget about previous donors and take them into consideration as well when looking at demographics.

2. Finding a Reasoning

Every person on this planet has their reasons why they do certain things. This includes your guests and why they decide to attend your event and support your organization.

In this next step, you will need to dig a little deeper. It helps to figure out what motivates your audience to support your cause, what has determined them to choose your organization.

It also helps to know what’s their biggest concern about the world, and how can your organization solve this concern for them.

By knowing these things, you will be able to choose fundraising entertainment that will appeal to what they are feeling. For example, if your guests are seeking motivation, then they will enjoy a performer who will interact with them. Why? Because entertainers know how to boost guests motivation by getting them to participate in their act.

3. Analyzing Data. It Never Lies

If you have access to data from previous fundraising events, then it is best to analyze them regarding success. The available data should help you figure out:

  • What type of event received the most positive feedback?
  • When did an event receive the highest amount of donations?
  • Which event had the highest attendance?

Then, you should also be able to find a connection between an event and the type of entertainment that was hired. By following that same pattern, it should be easy to pick the best performer for your fundraiser.

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Need Help with Fundraising Entertainment?

We hope that these tips will help in case you will be organizing your first event pretty soon and that they will kickstart your career.

If you are still in doubt after your research about the ideal performer you should hire for your event, then you can count on us.

Feel free to contact us here so we can discuss your needs and the type of entertainment you would need. 

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