It’s 2022, which can only mean one thing: It is time to start thinking about brand new fundraising ideas.
Forget about those tips and fundraising ideas for organizations that are reiterated over and over again.
In today’s day and age, you should focus on trends, as well as facts, and see what the statistics say about your audience.
In this article, we are going to look at some stats and see how you can translate them into fundraising ideas for organizations.
Let’s get started.
1. Go Mobile
More than a staggering 90% of adults living in the USA own a smartphone. Some own even more than one. Not surprisingly, these people do not leave their houses without their phones.
Mobile fundraising has grown tremendously in 2021 and will probably continue to do so in 2022.
Text-to-give is one of those fundraising ideas for organizations that are just so easy to implement. At the same time, it requires little to no effort from the donor’s side.
The great thing about mobile fundraising is that you can place ads anywhere. Your audience will most likely be with the phone already in their hands, ready to text.
2. Get Social
Billions of people are active on social media networks every single day.
Not to mention that these social media companies seemed to have taken a step forward in helping the fundraising sector.
Facebook is an excellent example. They have implemented a Donate Now button for nonprofit websites. With this call-to-action button, it will be much easier for you to direct your audience towards it.
Facebook and Instagram are extremely visual platforms. You can create images to explain how people can donate or support your cause. Alternatively, you can use powerful images and videos to tell a story.
3. Entertainment Matters
Entertainment has its purpose even in fundraising, and it can generate exactly the results you have hoped for.
If you are in charge of fundraising, then you know how important it is to organize an event that people would want to attend.
For that to happen, you need to promise them something in return or incentivize them in some way.
Successful fundraising events differentiate themselves from the crowd. How do they manage to do that? By focusing on the right kind of entertainment.
Make sure you do not forget that in 2022. It is ideal for your attendees to leave your event with a positive attitude.
4. Find Advocates
Advocates are what will make or break your fundraising activities.
Reach out to some influencers and get them involved in your campaigns.
Sometimes, people need an outsider to encourage them to maintain a constant drive when it comes to accomplishing goals. Those involved with your organization will feel much more motivated when they see influencers advocating for your activities.
Top Fundraising Ideas for Organizations Looking to Achieve Their Goals
In 2022, your fundraising ideas need to be unique and attractive. It is so because there are so many events asking for donors’ money.
So you need to tweak and add extra oomph to the events you are organizing. You will have to make them enjoyable and fresh for your audience, so they become more generous, and you can achieve your funding goals.
You need to keep traditional fundraising methods, but add innovative elements to them.
As you may be able to guess, it is not an easy task. That is why, in the following lines, we will help you with some excellent fundraising ideas which will make your event into a resounding success.
5. Oddball Events Which Appeal to a Large Crowd
The goal here is to cling to a huge event, like the Super Bowl, and earn yourself some of the awareness and exposure. To be more precise, your events theme and fundraising ideas should incorporate a similar name, but with a not-so-common twist.
For example, Animal Planet is organizing a fundraising event called Puppy Bowl. The idea is to have puppies instead of football professionals ‘playing’ the game. Odd, but it is regarded as one of the most successful ideas out there.
Puppy Bowl is different from any other fundraiser, and it is strongly related to Animal Planet’s theme and cause. So if you are looking to do something similar – or following the same idea – you should keep in mind the two aspects presented above.
6. Fundraising Ideas with Added Benefits
Let’s face it; there aren’t so many people willing to donate some of their money only because you ask. Most of them need an incentive to do so.
Following the same line, you could try to come up with a prize for your audience. To raise more funds, the award needs to be more valuable as well.
Don’t just give out iPads or a car, make sure the prize is in-line with your organization’s message and relates to the cause you are supporting.
7. Instead of Funds, Ask for Time
One of the most famous lines in the world states that time is money. However, if your organization is having a hard time getting donations, you could ask for time instead.
Additionally, you can offer another great benefit: convenience. Ask people to volunteer online. The Internet enables anyone from anywhere to donate some of their time to your cause.
The project could either look to get you more exposure and awareness or develop websites and articles for your cause. It is a great idea, especially if Millennials are in your organization’s target.
8. Organize Events and Workshops
Most of your audience surely has some unique and valuable skills. So, one of the best fundraising ideas is to ask them to create something your cause can use. It can either be an online tool or software or physical objects which you can use.
You could just ask them to create whatever you need in the comfort of their homes and then mail it to your organization or take it to the next level.
For example, to give your organization, even more, exposure, you could book an entertainer and organize an event. Eric Buss would be the perfect example if your fundraising idea revolves around the concept of workshops.
Not only would it help with an overall better experience for your guests, but also inspire them to create amazing things because Eric creates his comedy props.
Ready to Put These Fundraising Ideas for Organizations into Practice?
Tick-tock. The clock is ticking.
How are your fundraising ideas for 2022 looking so far?
We hope that these four ideas will help you get a head start next year.
Moreover, if you have a fundraising event coming up and you need to hire a good entertainer, feel free to contact us. The Grable Group is a booking agency managing a select pool of talents. Working with us gets your organization the means of achieving success.