It’s 2017, which can only mean one thing: It is time to start thinking about brand new fundraising ideas.
Forget about those tips and fundraising ideas for organizations that are reiterated over and over again.
In today’s day and age, you should focus on trends, as well as facts, and see what the statistics say about your audience.
In this article, we are going to look at some stats and see how you can translate them into fundraising ideas for organizations.
Let’s get started.
1. Go Mobile
More than a staggering 90% of adults living in the USA own a smartphone. Some own even more than one. Not surprisingly, these people do not leave their houses without their phones.
Mobile fundraising has grown tremendously in 2016 and will probably continue to do so in 2017.
Text-to-give is one of those fundraising ideas for organizations that are just so easy to implement. At the same time, it requires little to no effort from the donor’s side.
The great thing about mobile fundraising is that you can place ads anywhere. Your audience will most likely be with the phone already in their hands, ready to text.
2. Get Social
Billions of people are active on social media networks every single day.
Not to mention that these social media companies seemed to have taken a step forward in helping the fundraising sector.
Facebook is an excellent example. They have implemented a Donate Now button for nonprofit websites. With this call-to-action button, it will be much easier for you to direct your audience towards it.
Facebook and Instagram are extremely visual platforms. You can create images to explain how people can donate or support your cause. Alternatively, you can use powerful images and videos to tell a story.
3. Entertainment Matters
Entertainment has its purpose even in fundraising, and it can generate exactly the results you have hoped for.
If you are in charge of fundraising, then you know how important it is to organize an event that people would want to attend.
For that to happen, you need to promise them something in return or incentivize them in some way.
Successful fundraising events differentiate themselves from the crowd. How do they manage to do that? By focusing on the right kind of entertainment.
Make sure you do not forget that in 2017. It is ideal for your attendees to leave your event with a positive attitude.
4. Find Advocates
Advocates are what will make or break your fundraising activities.
Reach out to some influencers and get them involved in your campaigns.
Sometimes, people need an outsider to encourage them to maintain a constant drive when it comes to accomplishing goals. Those involved with your organization will feel much more motivated when they see influencers advocating for your activities.
Ready to Put These Fundraising Ideas for Organizations into Practice?
Tick-tock. The clock is ticking.
How are your fundraising ideas for 2017 looking so far?
We hope that these four ideas will help you get a head start next year.