Last updated on July 21st, 2017 at 07:49 pm
Organizing a fundraising event is an excellent idea because of several reasons. The first one is that it is a great way of spreading awareness. Another one is that these types of events are enjoyable both for the organizers and the attendees. The final and most important reason is that you can get a large number of donations.
We will be focusing on the latter and talk about ways to raise more funds for the cause.
Give People a Chance to Donate a Lot
Selling a large number of tickets to the fundraising event is a good start but don’t stop there. Many attendees will be willing to help the cause even more. Give them the opportunity to do so.
The first step is to make the sale of tickets as easy as possible. Some attendees may only be able to pay online or with specific credit cards. Make sure those methods are available to them. Also, implement a system by which participants can also donate more when ordering their tickets. Many will be happy to do so.
Activities such as raffles, contests, and auctions can be very enjoyable. They also encourage people to donate more money. Organize such affairs, but keep the goal of your organization in mind. You should plan something that represents the cause.
Set up a booth at the fundraising event where people can give out their information. That can result in them becoming regular donors for the cause. A small donation each month, for example, will not make a big difference for them. It will, however, provide your organization with a steady income.
Whichever of these methods you use, make sure to give each donor the attention they deserve. People want to know that they are making a difference, that they matter.
Book a Motivational Speaker
To show how much you appreciate the help people are offering, a simple “Thank You” will not suffice. The event must be a fun way to connect with donors. Make them the stars of the fundraiser.
Many organizations make the mistake of talking too much about themselves. Speak directly to the attendees and explain the change they are making.
To inspire your audience, book a motivational speaker for the fundraising event. This person will also handle the entertainment aspect of the ceremony. A good speech can be genuinely moving and offer attendees the incentive to donate more.
Your speaker should thank the audience and help them understand their importance. Getting donors emotionally invested in the cause is a surefire way of gaining their loyalty and continuous support.
A motivational speaker will bring you closer to the donors and build a powerful bond between you.
Use the Fundraising Event to Grow Your Donor List
The affair only lasts a few hours, but its effects can be long-lasting. Ask attendees to leave their email address or phone number so you can contact them later. If the event is successful, you will gain a significant number of new possible donors.
After some time, send people a message thanking them for their attendance. It is also the perfect opportunity to inform them how to help the cause further.
Using these tactics, your fundraisers will have a profound effect on the people attending it. Remember that personal engagement is the key to a donor’s heart.
The success of an event heavily depends on the entertainment and speaker you choose. Get in touch with us and we will help you find the best person to represent your cause at the fundraiser.