Last updated on March 16th, 2019 at 12:16 am
Organizing a fundraising event is an excellent idea because of several reasons. The first one is that it is a great way of spreading awareness. Another one is that these types of events are enjoyable both for the organizers and the attendees. The final and most important reason is that you can get a large number of donations.
We will be focusing on the latter and talk about ways to raise more funds for the cause.
Give People a Chance to Donate a Lot
Selling a large number of tickets to the fundraising event is a good start but don’t stop there. Many attendees will be willing to help the cause even more. Give them the opportunity to do so.
The first step is to make the sale of tickets as easy as possible. Some attendees may only be able to pay online or with specific credit cards. Make sure those methods are available to them. Also, implement a system by which participants can also donate more when ordering their tickets. Many will be happy to do so.
Activities such as raffles, contests, and auctions can be very enjoyable. They also encourage people to donate more money. Organize such affairs, but keep the goal of your organization in mind. You should plan something that represents the cause.
Set up a booth at the fundraising event where people can give out their information. That can result in them becoming regular donors for the cause. A small donation each month, for example, will not make a big difference for them. It will, however, provide your organization with a steady income.
Whichever of these methods you use, make sure to give each donor the attention they deserve. People want to know that they are making a difference, that they matter.
Book a Motivational Speaker
To show how much you appreciate the help people are offering, a simple “Thank You” will not suffice. The event must be a fun way to connect with donors. Make them the stars of the fundraiser.
Many organizations make the mistake of talking too much about themselves. Speak directly to the attendees and explain the change they are making.
To inspire your audience, book a motivational speaker for the fundraising event. This person will also handle the entertainment aspect of the ceremony. A good speech can be genuinely moving and offer attendees the incentive to donate more.
Your speaker should thank the audience and help them understand their importance. Getting donors emotionally invested in the cause is a surefire way of gaining their loyalty and continuous support.
A motivational speaker will bring you closer to the donors and build a powerful bond between you.
Use the Fundraising Event to Grow Your Donor List
The affair only lasts a few hours, but its effects can be long-lasting. Ask attendees to leave their email address or phone number so you can contact them later. If the event is successful, you will gain a significant number of new possible donors.
After some time, send people a message thanking them for their attendance. It is also the perfect opportunity to inform them how to help the cause further.
How to Evaluate a Fundraising Event and What to Look Out for
Right after your fundraising event has finished, you may feel like you deserve a couple of weeks rest. Sadly, your work is hardly done.
After you had said thanks to each and every stakeholder, it is time to evaluate the event and understand what went well, what didn’t and what you can improve next time.
However, there isn’t just one indicator you can measure to find out all of this. There are multiple aspects and factors you need to take into consideration.
The following lines will help you achieve a proper fundraising event assessment by pointing the most important details.
Budget Overview and Other Financial Metrics
When you set up the budget for the event, you should have considered each and every possible cost. Now that the event is over, it is time, to sum up everything and see where you stand. Did you stick to your budget or went slightly overboard?
Right after you know where you stand regarding your budget, it is time to assess your financial goals for the fundraising event.
The easiest way to measure it is to head back to the financial goals you have set up before the event. However, in case you did not think about it, here are the questions you should ask:
- How much did the event raise through pledge donations?
- How much did the event raise as in-kind donations?
- How much did you raise through tickets, food, and beverage sales?
- Did you organize an auction? How much did it raise?
- Were you able to secure generous donations or investments from local businesses?
Sum everything up, and if you stuck to your budget, it means everything can go to your cause.
Assess Your Fundraising Event’s Attendance
It is rather easy to measure this metric, especially if attendance required a ticket. Just look at the numbers and compare them with last year’s to understand how the event evolved. However, if attending your event did not require for your guests to buy a ticket, you may have a hard time.
Your best option would be to take a look at all the pictures showing an overview of all participants and try to estimate. In this case, the specific number is not that important, as long as you have achieved your goals.
You could consider hiring entertainment for next year’s event. It may boost your attendance and goal achievement rate.
How Much Awareness Has the Fundraising Event Generated
Awareness for your cause is an important metric you need to measure carefully. Generally speaking, the more accurate the number, the easier it is to measure early growth.
To determine this metric, have a look at all your marketing channels. The online ones are easy to measure, as social media networks provide you with the numbers. You should also count emails, any press coverage, radio announcements, offline posters and flyers and so forth.
Evaluate Your Partnerships and any Happenings from During the Event
Get all your volunteers for one final meeting and ask for their feedback and opinions. Ask them what went well, what went wrong, what issues did they face.
Try to remember if any of your partners failed to keep up their promises. If so, try to find out what happened and if future collaborations would be a good idea or not.
Speak with the location’s manager and ask for their feedback as well.
Identify any issue the fundraising event had to face so that you can fix it for your next event.
Wrapping It Up
That is about it. All the information presented above should give you the right overview of your event. Was it successful? Congratulations!
Some believe you should also measure how much fun your guests had during the event. However, this metric should be 100% linked to the number of donations you have received.
Using these tactics, your fundraisers will have a profound effect on the people attending it. Remember that personal engagement is the key to a donor’s heart.
The success of an event heavily depends on the entertainment and speaker you choose. Get in touch with us and we will help you find the best person to represent your cause at the fundraiser.
The Grable Group is a booking agency and entertainment company providing top quality services for any event. Working with us gives your event high chances of reaching its goals.
To learn more, either call us right away at 615-283-0039.