What Going Virtual Means for NonProfits and COVID-19 in 2020

Going Virtual Means NonProfits and COVID-19

Written by Tim Grable

July 12, 2020

Are you solely relying on a single type of fundraising event or project to raise money for your cause? If that’s the case, now may be a great time to diversify your fundraising efforts.

By taking multiple routes to gain support, you’re creating a healthy mix of income sources and ensuring that your organization can survive even if one or two of those sources vanish or become less profitable.

To help you out with this, we’ve put together a list of four tips on how you can leverage the power of going virtual means expand your fundraising strategy for NonProfits and COVID-19

Keep reading for 5 Tips on How to Expand Your Fundraising Strategy and Raise More Money.

Going Virtual Means NonProfits and COVID-19

1. Host Virtual Fundraiser Events to Boost Donor Engagement

In the context of the world right now, many donors will warmly welcome the opportunity to be a part of an exciting virtual fundraiser.

The possibilities for virtual events are abundant, as you are no longer restricted by choice of venue, and people can join from all over the world without having to leave their homes.

Plus, the cost of hosting a virtual event is significantly lower than hosting an in-person fundraiser. So, if you plan things right, you can even save money while hosting your event online and expanding your fundraising strategy.

Check out this article to learn a few tips on how to put together a successful online fundraiser.

2. Give Virtual Auctions a Try

Virtual auctions can be more convenient than in-person ones, as they eliminate the need for things like bid sheets and can be tracked with a click of a button.

Plus, going virtual means people can bid regardless of where they are in the world, which means you can expand your reach and possibly raise more money.

The easiest way to host a virtual auction is through a virtual platform that advertises the items and manages the bids.

Heidi Schwartz is a live event painter who can create a memorable painting of your special event and provide entertainment.  Having a live artist also provides and excellent return on investment for a sponsor when you auction the painting as part of your fundraiser.

3.  Don’t Underestimate the Power of Webinars for NonProfits and COVID-19

Webinars provide an amazing opportunity to connect with your donors and share information in a dynamic, engaging way.

Here are a few ideas for webinars that you should consider including in your fundraising strategy:

  • Feature a session with your CEO, members of the board, or people directly impacted by your organization’s work. This is a great way to showcase why the cause you are fighting for is so important – and how attendees can make a difference for the better by donating.
  • Book a speaker who can provide donors with valuable insight in a field connected to the cause you’re supporting. For example, if your nonprofit tackles violence against women, you could book a speaker who can offer more insight into this issue and its impact on the world.
  • Tell your non-profits story using art.  SandStory is fresh and exciting way to engage your donors. Using his hands and grains of sand on a light table, Joe Castillo creates images that tell your organizations story. As a keynote speaker, Joe’s message will uplift your audience and leave them awestruck and inspired.
  • Hire Entertainment that will engage your audience.  Digital Deception merges interactive magic with the technology around us to create a unique stage presentation that forces audiences to re-examine what’s possible in today’s modern world.  Their virtual entertainment helps make an online fundraiser memorable by creating a shared, unique experience.

To raise money for NonProfits and COVID-19, you can either sell tickets to the webinar or allow free access. In this case, you can still raise money by directing attendees to a link where they can donate.

What Going Virtual Means

4. Going Virtual Means Re-Engage Donors with Live-Streams

People who have already donated to your organization are more likely to keep contributing if you make an effort to share updates and connect with them regularly.

Live-streams are great for that, as they allow you to engage with donors in a way that seems genuine and personal.

There are many live-streaming platforms that you can use to go live with your audience, from YouTube Live to Facebook and Instagram Live.

During the live stream, you can ask your donors how they are doing, answer their questions, and share the latest about your organization and the cause you’re supporting.

Don’t forget to also direct your audience to a link where they can donate your live-stream.

5.  Let a Professional take care of the Details

Whatever type of event you are organizing, it is best to hire a professional to handle the virtual details properly.  Did you know that we offer NonProfits TECHNICAL PRODUCTION & STREAMING for virtual fundraisers? Full sound, lighting, staging, backdrops, cameras, graphic design, scripting and streaming!

A few expert services we can bring to your Webinar/virtual event:

• Full Technical and Streaming Production
• Entertainment/Speaker Ideas/Talent Contracting & Coordination
• Streaming Producer (that’s with you every step of the way)
• Emcee/MC Contracting & Coordination
• Full Graphic and Video Content Creation and Execution
• Enhanced Options: Sponsor Gifts, Special Deliveries, Catered Meals, Ideas, Creation, Contracting and Logistics

Ready to Expand Your Fundraising Strategy for NonProfits and COVID-19?

According to a recent industry report, 64% of nonprofits worldwide plan to invest in new technology in 2020.

If you haven’t already, now is the time to join them and start leveraging digital tools to innovate your strategy, extend your reach, and thrive – even in times of crisis.

For more insight on how to going virtual means taking your fundraising efforts to the next level, be sure to check out some of the other resources posted on our site.

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