Last updated on March 25th, 2018 at 10:43 am
Fundraising is no easy matter what kind of business you are in. If you run a small nonprofit and don’t know how to attract big donors, you might feel like it is time to turn to a professional fundraiser.
This might not be necessary as most small nonprofits learn how to raise more funds over time while having one main thought in mind: Being passionate about their work.
This feeling has to be the fuel of your activity. However, besides that, there are several methods that can help you attract big donors. Let us show you some of them right now:
1. Find the right donors
Your primary objective when attracting big donors is finding those people who have the potential you are looking for and are also willing to invest large sums in your cause.
To have access to this kind of people, you have to build at least two or three strong relationships with individuals who belong to this target group.
Take advantage of every single opportunity you get to mingle with these people and advertise your cause.
Word of mouth is still the best way to attract big donors for your small nonprofit.
2. Be straightforward if you want to attract big donors
The one and only safe way to raise money is actually asking for it. Don’t be afraid to state your purpose right from the beginning and make your potential donors understand what you are aiming for. There are many ways to ask for a donation.
Our advice is to make it as personal as you can. You want to build a long-term relationship with your donors after you attract them, so invite them to lunch or coffee every time you think about involving them in one of your projects.
It is not easy for anyone to give money away, and people feel the need to be assured that they invest in the right cause, so meet them face-to-face and make them believe in your cause.
3. Built a strong relationship
We cannot stop highlighting the importance of this factor. If you want to attract big donors, make them trust you and engage with your campaign more than once.
Try to know them better. Ask them out for dinner every once in a while, or, even better, organize an event just for them. Except for fundraising, these evenings should also be about having fun, so make sure you entertain your audience.
From our experience, we can tell you that one of the things they like best is illusionism. If you decide on this type of show, let us give you a suggestion: Adam Trent, one of the best illusion artists in the world.
4. Aim high
If you want to attract big donors, you must make sure you can meet their expectations. Big donors are hard to get, and they are even harder to convince if you cannot come up with significant goals that are worth investing in.
Remember that these are extremely busy people who have many responsibilities at work. They do not like individuals who waste their time and energy on things that seem insignificant, so give them a reason to get involved in something which is far greater than you or them.
5. Make them part of your project
Don’t think that your job is done once you’ve got their support. Remember that it is essential to start building that powerful relationship we’ve mentioned before. Make sure you can count on the donors you attract for other future projects as well.
If you want to achieve this, get them to participate in your actions by inviting them to see how your team handles day-to-day activities.
Give them a small role each time they show up. It will definitely make them feel more involved and proud that they are not only investing money in your common cause but energy and feelings as well.
6. Make your donors engage
Besides involving them in your actual work, you should also make sure they grasp the full meaning of your campaign. If you want the donors, you attract to be a part of your projects not only financially, but emotionally as well, you have to appeal to strong, personal gratifications.
Make them understand how important their donations are to people whose lives depend on them. Use pictures or videos to get them closer to your cause. If it is possible, help them meet those people in need. This will surely be both appealing and convincing.
We know big donors are not so easy to attract, especially if you are a small nonprofit which has just emerged. However, with the right words and suitable strategy, you can find those people who are willing to invest in your cause.
No matter how long it takes, keep stay positive and be confident.
Things will surely turn out right and, once you get those big donors and want to organize a special night for them, we would be more than happy to help you with our team of professional entertainers.
Also published on Medium.