Last updated on April 12th, 2019 at 06:05 am
Despite having a good cause, many organizations don’t get enough help. That’s why nonprofits need to increase their fundraising appeal. If you are struggling with gaining enough donations, this article will help you tremendously. Here are four ways to entice people and raise more money.
1. Make the Donation Process Simple
A big problem that many nonprofits don’t realize they have is a complicated donation process. Put more calls to actions and “Donate” buttons on your organization’s website.
Right after you explain why people should help, offer them the chance to do so.
Many people may be willing to donate but having to look for a way to do it diminishes your fundraising appeal. Ensure that you can accept money from every credit card company. People should always be a click away from donating.
When meeting a possible donor in person, always ask for their help and be prepared to accept said help. Most people are willing to share if it’s easy and fast.
2. Talk about What Matters
Another way nonprofits lose opportunities is by talking about the wrong subjects. Your organization needs money to pay the staff and continue to function. However, that’s not what matters to donors. They care about the cause, not the nonprofit.
When convincing people to help, explain why the cause needs them.
Show them how every donation changes lives for the better and how they are contributing to the greater good.
Your fundraiser’s appeal lies in the changes you make. Focus on the bigger picture instead of the little things.
3. Cultivate Your Relationship with Donors
A healthy relationship with donors means high fundraising appeal. To achieve this, keep in touch with them as much as possible.
Take an interest in the personal lives of your donors. Ask them how they’ve been and how things are going. In turn, they will become more interested in the organization’s affairs.
Whenever they help in any way, make sure to thank them in a personal manner. Send donors small gifts such as stickers or calendars. They will have something to remind them about your nonprofit.
4. Organize Fundraising Events
Such ceremonies are very popular among nonprofits. They raise money while providing donors with fun activities. Events are also excellent for raising awareness.
The key factor in increasing your fundraising appeal is the entertainment you provide to your guests. If they are having fun, they’ll donate more.
To ensure that everyone is having a blast, book a professional speaker.
They can captivate audiences while explaining the importance of their donations. They are the best fit for fundraisers.
A successful event will drastically increase the number of donations and your donors’ loyalty.
How to Choose the Entertainer or Speaker Who Will Raise Your Fundraising Appeal
There are many talented performers out there. Choosing the best one can be tough. Get the help of an agency to make the process easier. They will get you the right person to represent the organization.
We have years of experience with fundraisers. Get in touch with us, and we will help you find an entertainer who sweeps your guests off their feet.