Nobody said organising a charity event is an easy job. The entire process will eat up considerable amounts of time and money, after all – not to mention all the stress that’s involved.
So, you can understand how a simple mistake can be quite tragic in this case. Sometimes, it might even ruin the whole event.
Well, we’ve decided to help you avoid such a catastrophe. Here are the most common mistakes you need to steer clear of:
1. You Don’t Consider Other Events as Competition
Organising a charity event without checking the calendar to see what else is going on at the same time is a big mistake.
What do we mean by that? Let’s say you’ve already established a theme – Super Bowl, for instance. You should never schedule the event during the actual Super Bowl weekend – the turnout will be quite low.
Consider all holidays and whatever similar events might be already planned in your community beforehand.
2. Not Offering Any Networking Opportunities
Chances are some of your donors are business owners. For them, networking opportunities are an important aspect of a successful event. Yes, that means charity events as well.
Not having planned for this could eventually drive them away.
So, give your guests an hour of networking before the actual event starts. Also, give them 30-minute breaks between the activities you’ve planned.
Lastly, make sure the music isn’t too loud. They need to hear each other speak, after all.
3. Not Having Enough Volunteers to Help with Organising a Charity Event
If you’ve done this before, you’ve realized how important volunteers are. You’ll need a decent workforce both during the planning stage and the actual event.
Of course, with a large number of volunteers comes the issue of keeping them motivated.
The best way to persuade most people to help you is by explaining how much work needs to be done. Emphasize the goals of the event and the importance of reaching them. Be transparent and make them understand their contributions are valuable.
Also, some team-building sessions before the event can help a lot with motivation and morale.
4. Not Having a Contingency Plan
Sometimes, things can just go wrong during your fundraiser. That’s why organising a charity event should be about including a contingency plan as well.
Planning ahead for the worst case scenario can make the difference between failure and success. Come up with a plan B in case there’s a power outage, for example. One thing you could do is pick a venue that has standby generators.
5. Not Working with an Entertainment Booking Agency
When choosing entertainment for your charity event, it’s best to hire a booking agency. You’ll get access to more than one option – not to mention world-famous artists as well.
Being able to easily diversify your entertainment will surely keep your audience happy.
For instance, if your audience is rather young and have Christian beliefs, you could hire John Crist.
His shows revolve around getting people to have fun without offending anyone. He’s a clean comedian whose humor is perfect for charity events.
6. Not Having Adequate WiFi Coverage
It’s vital to have proper WiFi at your event. Indeed, your guests are there for the show, but they will spend time on their phones as well.
Offering quality WiFi at your event can benefit you too. When people check in at your charity’s location or post photos of them and their friends, you gain exposure.
7. You Do the Same Things as Last Year’s Event
The worst mistake you can make is organising a charity event with last year’s theme. People will get bored – it won’t be a new experience for them.
Come up with new and cool event ideas to keep people interested in your charity’s activities.
Avoid the mistakes presented above at all costs. Knowing about them is a good start. But you still have to make sure the planning stage covers all aspects and situations.
The Grable Group is a booking agency managing a select pool of talents. Working with us will ensure you have access to the best entertainment for your charity event.
If you have any questions or you’d like to learn more, go ahead and get in touch with us.