Last updated on November 23rd, 2018 at 03:13 pm
When it comes to improving your nonprofit fundraising strategy, it’s best to learn from those who have plenty of experience in the field. They know what the most efficient ways to raise funds are, and offer valuable tips and advice.
This article is meant to help you gain some insight into the minds of nonprofit fundraising experts. The information below will inspire you and spark some new ideas, so keep on reading.
Be Aware of What’s Trending about Your Cause
The Internet has made it incredibly easy for people to share their opinions online and spread messages that appeal to them. As somebody who is trying to get more people to support your cause, you need to be able to use that to your advantage.
John Haydon, fundraising expert, trainer and author, emphasizes how important it is to pay attention to:
- The things people are sharing on social media about your cause. What are they tweeting and blogging about? This kind of information will help you adjust your strategy so that it delivers the best results.
- Donors’ feedback regarding your cause, organization, team, events, and so on. It’s important to make them feel like their voices are heard.
- Related organizations. Join existing conversations if you think you can enhance the ideas and add more value.
Also, it’s important to interact with people who support your cause via all platforms. Even if they are just raising awareness online, they are doing your charity a big favor, so it’s important to make them feel prized.
Successful Nonprofit Fundraising Means Building Strong Relationships
Earning potential donors is all about reaching out to people and making them feel invested in your cause. If you manage to get people caught up in your mission and establish a meaningful relationship with donors, money will follow.
Marc A. Pitman, The Fundraising Coach, knows that the key to successful fundraising is authentic engagement. When people donate money to support a cause, they don’t want to feel like they are doing a business transaction.
You should focus on building deep relationships with your donors if you want them by your side in the long run. It will initially require more time and effort on your part. However, the level of support and advocacy it produces will make it well worth it.
Don’t Neglect the Entertainment Aspect when Planning Events
Experts agree that fundraisers are an excellent way to inspire donations. These types of activities get donors involved, but you have to be careful when planning them to get the best results.
Nonprofit fundraising is a serious affair, but that doesn’t mean your events need to be dull. On the contrary, your events should be unpredictable and unforgettable. If you want to create a memorable experience for your potential donors, you need to invest in high-quality entertainment.
Hiring a professional performer for your event will help you better manage the expectations of your donors.
Here is where we come into play! We manage a select pool of artists and performers with plenty of industry experience in nonprofits.
Make sure to get in touch with us as soon as possible and take the first step towards planning a successful fundraiser.