Hosting a fundraising gala gives you the perfect opportunity to spread the word about your organization’s goals and mission in a more formal setting. It goes without saying that planning this type of a charity event is different from putting together a casual small group event for your donors.
The level of elegance and sophistication that comes with hosting a gala often makes it more of a challenge for those in charge of the planning. Even though a large guest list might look intimidating at first, keep in mind that organizing more elaborate events can help you raise substantially more money for your chosen cause.
Planning a successful gala is not easy, so we decided to share a few pointers for you that will help you organize a memorable event. All you need to do is keep on reading.
Costs should not exceed potential earnings
Establishing a clear budget for the night of the event is the first thing you should do. Before you start thinking about anything else, you need to know how much money you can invest to help your charity meet its goals.
Begin with the biggest expenses, like location, food and beverages, services, but also, keep an eye out for hidden costs. You might not look at time as an expense, but all the time you and your organization put into organizing the event is the time you could have spent doing something else.
Remember that hosting a fundraising gala is more expensive, so it is best to determine if the event is likely to be successful before you start scouting for locations.
Sure, there’s no way of knowing exactly how much money you’ll raise on the night of the big event, especially if you are new to planning charity galas. In this case, it is a good idea to turn to someone more experienced with running more elaborate charity events for advice.
Asking the right people to do the right jobs
When it comes to planning a successful fundraising gala, you need all hands on deck. That might include volunteers, consultants, staff members, and anybody else who is willing to pitch in. For things to go as smoothly as possible, everyone needs to do their part well.
It is up to you to delegate tasks so that things do not get mixed up. The last thing you want is somebody doing a job he or she are not prepared to do. Volunteers usually do an excellent job selling raffle tickets, handing gift bags or helping guests check in while staff members are best suited for tasks that require more involvement and responsibility.
A fundraising gala needs quality entertainment to be successful
Let’s put it this way: A fundraising event without entertainment is like a charity without donors: Slowly dying.
All guests who have purchased a ticket to be at your gala want more than just learning new things about your fundraiser and your mission. They wish to have fun, interact with like-minded people and be entertained. Moreover, for that, you need the best performers working for you.
We think somebody like Ross Bennett would be a great addition to any fundraising gala. His 100% clean, professional humor will be a hit with your guests, and you will not have to worry about anybody in the room getting offended. All laughs, no drama.
He is just one of the many great artists and performers we represent who can help you create an enjoyable experience for your guests.