Planning a Fundraising Event? Best Tactics to Unlock Its Full Potential

Fundraising Event

Written by Tim Grable

April 12, 2021

If you’re planning a fundraising event, consider adding a virtual element so that you can have more flexibility to connect with donors, regardless of geographic limitations.

In this way, you can reach people from all over the world who can engage from their own homes – and unlock your event’s full potential.

Keep reading to discover three proven ideas and tactics to implement a virtual component so that you can:

  • maximize your reach;
  • increase attendance participation;
  • raise more money.

planning a Fundraising Event

1. Be Consistent with Your Branding

It’s common for in-person events to have their branding.

When planning a fundraising event with a virtual component, make sure that those branding elements translate well into your event website.

More specifically, pay attention to things like:

  • the font you use;
  • the images;
  • the logo;
  • the messaging.

It’s important that both people attending in person and those taking part virtually feel immersed in your event’s experience.

An event website that feels generic and doesn’t contain branding elements may confuse participants and make them think that you put less thought and effort into designing their experience.

This is likely to negatively impact your revenue, as virtual attendees will feel less compelled to donate.

2. Get Creative with How You’re Engaging People

Audience engagement may be one of your primary concerns when it comes to adding a virtual component to your in-person fundraiser.

At your live event, you can interact with your donors in person, and they can socialize with each other. And while this is not possible virtually, you can still activate your donors by creating online engagement opportunities.

For example, you could have your organization’s CEO go live from the in-person event and have him/her take questions from people participating virtually at the end of the session.

Another excellent tactic is to book a virtual entertainer to engage your guests and deliver an unforgettable experience.

As opposed to a live stream where participants are usually just watching the entertainer perform, a virtual entertainer will interact with guests directly so that they can feel better immersed in the experience.

From virtual comedians to magicians, speakers, visual artists, and much more, there are many different options for you to choose from. Including professional entertainment will increase the perceived value of your event, which is likely to increase donations.

Furthermore, many entertainers can customize their acts to include your organization’s messaging, branding, and the cause you are raising money for.

3. Send Customized Swag

When planning a fundraising event with a virtual component, you’ll want your virtual attendees to feel like they are just as much a part of your fundraiser as in-person participants.

Sending swag or offering virtual attendees certain perks is an effective way to achieve this goal. To maximize impact, customize the swag with your nonprofit’s colors, logo, and other elements that showcase your organizational culture.

give a way  

Need Help Planning a Fundraising Event?

If you have a nonprofit event coming up and need help when it comes to finding the best entertainment, you can count on us!

Whether you’re planning a live event, a digital one, or a hybrid one, you can choose from a wide array of premium entertainers and speakers who will delight your guests and make your organization stand out from the rest.

Reach out to us at (615) 283-0039, and let’s work together to create an event that meets its full potential.

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