A fundraising event is a key part of any organization’s life cycle. Beyond the charitable image, fundraisers are also a sign of organizational maturity, showing the public that your brand can be trusted.
A positive brand image is perhaps the most desired quality for any organization. Together with it comes the more quantifiable benefits such as better networking, more outreach, exposure, and a significant increase in revenue.
Turning your fundraiser into a smashing success will not be an easy matter, but we believe there are ways to achieve this. To help you with this whole procedure, we have 4 proven strategies that we would like to share with you!
1. Get the Community Fired Up
Hype is an interesting phenomenon; it has massive marketing potential and can set your event for an enormous turn-over. However, if there is much interest surrounding your activities, you can be sure that there will be high expectations.
You can host ad campaigns to get people to notice your event and then host pre-event fireside chats for those interested in knowing more. Webinars and Q&A sessions are also a great way to interact with people before the event date.
When you manage to get a hold of people’s attention, give them something to look forward to!
2. The Main Attraction
You can drop an important announcement regarding your event to show people interested that the wait and excitement are justified.
You can announce that your event will feature a performance from an artist or entertainer – bonus points if it is a well-known figure.
Besides the wow factor, entertainment is also a token of appreciation for the audience, a contingent way to show people that you are grateful for their presence and want them to have a good time.
3. Hosted by a Pro
Having a host is crucial for your event’s wellbeing. It ensures that the event is experienced as intended. The host acts as a conduit between the organization and the attendees.
It is common practice for a fundraising event to have someone with a front-facing attitude interact with the attendees. For this reason, it is in your best interest to hire an upstanding and charismatic professional that can get your message across to the audience.
You can find a myriad of well-prepared event hosts; take a look by clicking the link. Then, browse through the listings and find a host that fits your selection criteria.
4. Digital? In-Person? Why Not Both?
A few years ago, digital events were a novelty in the industry. Now, they have become a necessity. Even if the effects of the pandemic are starting to dwindle, having a digital component for your fundraising event seems like a reasonable expectation.
The reality is that many people will still be hesitant to participate at large gatherings, and as a result, you might be missing out on a large portion of potential attendees.
A hybrid event is a middle-of-the-road solution for this kind of situation. You will have the main activities in person while providing digital support for those who want to watch the event from the comfort and safety of their bedrooms.
The Next Step Use Proven Strategies for Your Fundraising Event
The ideas we have featured in this article are bound to elevate your fundraiser. If done well, you set your event to be successful and engaging. Of course, there is much overhead involved in the entire process – but the benefits far outweigh the costs!
At Grable Group, we provide you with the best entertainment solutions for your event.
Give us a call at (615) 283-0039, and we can help you turn your event into an exciting and memorable experience.
