All nonprofits have one thing in common: Fear of donor withdrawal. It is not surprising why, since some donations they manage to get indicates how effective their campaign is. Without donors, your nonprofit organization is not going to make it, so it is important to focus on them at all times.
Naturally, a quality donation campaign will prevent donor withdrawal from setting in, but if you do not spend some time thinking about your donors’ needs, you will quickly lose their trust and support. So, what can be done?
It is like we always say: Prevention is better than cure. Here are four signs your donors are no longer interested that you can quickly spot early on if you pay enough attention:
1. Interactions with your donors are no longer lengthy
You know when you host marathon phone call sessions, and your donors end up spending much time asking about the cause you are raising money for and how it is doing? That right there is a clear sign that they are still interested in your nonprofit.
When those calls end up getting shorter and less enthusiastic, you will have to start worrying about donor withdrawal setting in. As a basic rule, when your telephone interactions start sounding like regular check-in calls instead of actual engagement, you have a problem.
2. They stop sending in their regular gifts
Every fundraiser has that special kind of donors who like to send their fair share of contributions, besides the general donations, on a regular basis. It is nice, and it shows that they are happy to support you.
So, you need to start worrying if one of those donors stops sending regular gifts. No, you are not exaggerating and over-thinking it if something like this panics you since it should.
When something like this happens, make sure you do everything in your power to get the donors’ approval again. Otherwise, you’ll lose them for good.
3. Decreasing social media engagement is a clear sign of donor withdrawal
Social media is always a good indicator of how well your fundraising campaign is going, mostly because it allows you to interact directly with your donors.
So, when your donors stop liking and sharing your content, you know there is a problem. Sure, when it happens only once, you can let it slide. However, when it starts being a regular issue, you must do your best to see what the problem is.
4. They RSVP for your events, but they do not attend
This is quite honestly a massive disaster. Why? Because there is nothing you can do when this happens, since you cannot call them up to try and convince them to attend. That would just be rude and pushy. If something like this does happen, your best bet is to make a mental note to do better next time.
Still, what can you do to prevent this? We recommend making the fundraising event as irresistible as possible. Make sure there will be plenty of fun activities that are somehow related to the cause, and choose an overall theme that suits the event.
Also, do not forget about the entertainment! After all, nobody wants to attend a dull event that will be boring, at least in their opinion. We would personally recommend you choose somebody like Matt Jernigan since his wide variety of impersonations, and clean comedy skills will be to the liking of your audience.
However, if you would like to find out about other talented performers who can help make your fundraising event a success and keep donor withdrawal at bay, make sure to get in touch with us today!