7 Secrets of a Successful Fundraising Event You Need to Know

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Written by Tim Grable

July 17, 2019

Organizing a successful fundraising event is, without a doubt, one of the most popular ways of raising money and gathering support for a cause. However, just planning a benefit and sending out invitations does not guarantee the event will be a success.

For that to happen, you need to make sure you pay extra attention to a few essential aspects. 

4 Secrets of a Successful Fundraising Event You Need to Know

How To Set Up Your Fundraising Event For Guaranteed Success

When done right, a fundraising event has the potential to raise a significant amount of funds for your organization. Also, when such events offer immense potential for growth, you can’t say – no.

Besides the obvious financial benefit, fundraising events can cultivate long-lasting relations between the donors and the organization.

Such an approach is quintessential for your benefit to be fruitful, and it’s just one of the factors which contribute to the overall success of your fundraising efforts.

In the following article, we will explore how you can set up your fundraiser for guaranteed success.

1. Be in Line with Your Core Values

What’s it like to organize a charity run, without having a goal to run for? Precisely, the entire effort would amount to nothing.

A fundraising event should reflect the organization’s core values. Not only that, but they should be carefully weaved into the overall event’s experience.

fundraising event

For example, if you’re organizing an event which is made to raise awareness of the increasingly devastating effects of climate change, it is imperative to bring to the forefront of how your organization will be dealing with these issues.

Such an effort reassures your donors they’ve made the right choice by picking your organization and it shows them that their money is going to the right place.

2. A Well-Established Purpose

When organizing a successful fundraising event, there’s something you need to do before you do anything else; and that is to decide what that main thing you hope to achieve is.

Think about whether your sole goal is to raise money or whether the real purpose of the event is to gain publicity, or perhaps reach out to a new pool of potential donors.

It’s not uncommon for fundraisers to have more than one purpose, but you need to know what your priority is.

This will help you establish a cohesive overall strategy, as well as serve as a guide when having to make crucial decisions in the planning process.

3. Use Your Resources Wisely

If there’s one thing which makes or breaks the event, it’s the way you decide to allocate the available resources. You may overextend on the expenses for the props, or you may hire many people to help you out with the activities.

Whatever the situation, having a clear cut plan of how you are going to spend your resources is an absolute must.

How to set up fundraising event

We cannot predict precisely what your fundraising event needs; instead, we can ask you a set of questions:

  • Do you have enough capital to cover your expenses?
  • Is the event may be too ambitious? Alternatively, is it modest?
  • Is there enough human resources to carry out the tasks?
  • Do you have partners or sponsors to ease the costs?
  • Do you have enough time to carry out all your plans?

If you have a definite answer to all of these questions, then you can have a more optimistic outlook about your event’s chances of turning outright.

4. Establish Your Donor Base

One of your primary objectives is to get to know your donors or better yet, to get to know whom your donors are going to be.

From the get-go, it’s crucial to establish whom your event is going to cater to. Is it going to be a younger audience or an elderly, more mature audience?

Do you already have a stable donor base, or are you aiming to attract new donors through your event?

There are many questions which need to be answered, but the bottom line is that having a clear understanding of your donors’ profile is going to give your event a sense of direction.

5. High-Quality Entertainment

It should go without saying that how your guests feel attending the event will influence that event’s success, as well as their decision to continue to support your nonprofit or not.

You’ll want people to have a good time and remember your successful fundraising event for a long time ahead. Also, featuring great entertainment can help you achieve that.

If you’re interested in creating a memorable experience for your guests, make sure to read this article to discover five amazing entertainment ideas which will make your fundraiser stand out from the rest.

6. Marketing

When it comes to organizing a successful fundraiser, the famous “build it, and they will come” mantra does not apply.

You need to make sure you employ an array of marketing strategies to get the word out about your event and get more potential donors to RSVP.

office, computer, work

Here are a few tactics you can try to promote your fundraiser.

  • Create dedicated landing pages. These pages should state the most important details about the fundraiser and provide clear next steps on how people can sign up to show their support.
  • Social media promotion. Focus on posting visual content and don’t forget to link to your dedicated landing page.
  • Reach out to local media outlets. Even if you don’t have the resources to write a comprehensive press release, you can still submit your fundraiser to local event sites and reach an audience who is actively looking for events such as yours.

7. Practice Makes Perfect

Don’t worry. This doesn’t mean you need to do a full run-through of your event beforehand.

However, it is essential that everyone who is working the event knows, ahead of time:

  • what their responsibilities are
  • where they should be during key moments of the fundraiser
  • how the event is timed and how it should “flow.”

If you are having a large or unusual event, you may want to have a practice run with your staff, as well. This will help detect a few last-minute hiccups and ensure everything will run smoothly on the day of the actual event.

Make Your Fundraising Event an Instant Success

The reality is that organizing such an event is no menial task, but the returns it entails are more enough to give it a shot.

There’s one thing we didn’t get to mention in our article, and that is the level of enjoyment. To appeal to your guests, your event must offer some entertainment value, event if you move your fundraiser online.

We can help you with all the necessary preparations for your event to become an unforgettable experience.

Get More Ideas to Help You Plan a Successful Fundraising Event

Are you looking for more inspiration to help you get the most out of your fundraising events? Then you’ll be happy to know you can find more articles on this topic on our site. Take a look now.

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