Last updated on July 20th, 2018 at 07:35 am
One of the best ways of getting money at fundraising events is to organize auctions. Silent or live, they are fun for the guests, provide great mementos and drive results. There are a few tricks you can use to have even more success, however.
We will go over four ways you can create an incentive to donate more and why they work:
1. Invite the Right People to Your Fundraising Events
Anyone would help a good cause if it cost them nothing. Sadly, that is not the case. When it comes to auctions, your target audience is people with considerable income. You cannot expect guests to bid large sums if they just can’t afford to.
Besides income, there is also the matter of loyalty to the organization and charitability. Don’t expect complete strangers to participate and donate large sums. You need to have a hefty contact list to get the best results.
Before the event takes place, make sure that your intended guests already know the organization and cause. They will be emotionally invested and willing to do their part at fundraising events.
2. Get Interesting and Unique Items
The auction, as well as the event as a whole, will be memorable and well received if the items you present are truly one-of-a-kind. For example, a celebrity autograph referring to the event is unique while a big TV is not. Look for things that have some historical or social importance. If it is also related to the cause, that is perfect.
Many fundraising events suffer because they do not stand out in any significant way. The things you auction will be a reminder for the attendees. Keeping the organization in their mind is important.
There’s also the fact that if the objects are one-of-a-kind, your guest will want them more. They will bid more for what they want. That means that you will get more funds.
Unforgettable auction items make for memorable fundraising events.
3. Engage Your Guests with Entertainment
Booking a good entertainer will do wonders regarding donations. Organize the auction according to your chosen form of entertainment. The guest will be more cheerful and, as a result, they will bid larger sums.
Choosing the right artist to do this, however, is not easy. To get the best fit, consider several things such as the audience, the cause, the time frame and the theme of your fundraiser events.
Since uniqueness is so important, look for entertainers that do something entirely special.
Take String Angels as an example. The trio creates an excellent atmosphere with their renditions of classical and more modern songs.
Their huge range of music can set the scene for just about any auction, regardless of the items and audience. They will wow the audience and get them invested in the event.
Think long and hard before choosing the entertainment. Fundraising events depend on it.
4. Keep a Donation Box in the Vicinity
Everyone that comes to your fundraiser wants to help. They may not get the chance to buy any item, however. Make sure that they can contribute to support the cause in other ways than bidding.
Set up donation boxes at the event and remind guests from time to time how they can send money by other means. The auction may be the primary attraction, but it is not the only way you can get funds.
The most important moment to ask for support is after the auction is finished. People are more likely to donate. After that, they will go home with your charity in mind. A lasting impression is a key to having loyal donors.
You need top quality entertainers to create an unforgettable experience for the audience. We can help you find the perfect people for the job. Through bios and testimonials, we aim to help you make the best decision.
Get in touch with us and make your fundraiser a resounding success.
Also published on Medium.