5 Tips You Need to Use when Organizing a Cancer Fundraiser


Written by Tim Grable

February 22, 2018

You can put together either small activities or larger events to raise funds for your cause. Most of the time, it is best to have both because you will not be able to organize events all the time and activities do not require that much planning.

In this post, we want to focus more on cancer fundraiser event tips because they are more complex and challenging than activities.

Here are five important aspects you should follow.

5 Tips You Need to Use when Organizing a Cancer Fundraiser

1. Make Your Message Specific

You are probably familiar seeing all kinds of vague messages for cancer fundraising events. Some of the most common ones are: “Join the fight against cancer”, “Stand up against cancer” or simply “Support us”.

The problem with these messages is they do not make you take any action, meaning donate.

Instead of going for these kinds of slogans, you can try something like this: “Let’s save this kid’s life” or “Together we can put an end to breast cancer”.

2. Focus on the Donor

In the case of a cancer fundraiser, the donor is a hero because they can make a difference and save someone’s life.

This message needs to be clear when you communicate about the event. Also, you want to emphasize the difference someone can make by donating.

That way, donors will be able to picture much more easily the impact they are making by sustaining your cause.

3. Use Images in Your Story

If the cancer fundraiser is organized for a specific person or a larger group of people, then try to include an image with them in the promotional materials.

Having a visual representation of the person(s) the donors will be helping, can strongly increase their compassion.

4. Hire an Inspirational Performer

To increase even more the importance of your cause, we recommend booking a performer whose story is relatable to your cause.

Someone such as Evie Clair can truly connect with your guests by sharing her story.

Evie is a singer, and she was a top finalist on America’s Got Talent season 12. She dedicated her performance to her father who had colon cancer.

Sadly, he passed away a week before the finals. Evie touched many hearts because, despite this tragedy, she dared to perform in the finals because she wanted to fight until the end, just like her dad.

You can see her first performance on the show in the video below.

5. Ask for Sponsorships

When searching for potential sponsors, it is important you ask the right person. For example, if you want to work with a corporation, then contacting the CEO is not a good idea because they are extremely busy. Instead, you should reach out to their marketing team.

When reaching out, be very clear about your sponsorship proposal.

Let them know how they can help your cause and also how this would benefit them.

Sponsorships are extremely important for this type of cause because the right partner can significantly boost your organization’s exposure.

Organize the Best Cancer Fundraiser

If you follow these five simple tips, you will have no trouble organizing effective fundraising events.

Telling a story is one thing you should not overlook when communicating about your event, which is why having a performer such as Evie Clair, who can relate to your cause, is a must.

You can contact us directly at (615) 283-0039 if you want to ask us more questions about booking Evie. 

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