Last updated on March 4th, 2018 at 08:10 pm
Most charity event organizers want to achieve two goals: raising awareness and money around the cause they are supporting. To do that, you will need a solid plan which covers every aspect.
The good thing is most people like to help greater causes or other individuals in need even by just donating online. However, the ones attending your event may prove to be the most generous donors.
Read on to find five helpful tips and tricks any organizer should use to achieve real success.
#1 Setting Up a Budget and Sticking to It Is Vital for Your Charity Event
The budget is one of the most important aspects you need to set before the event. If you are running a nonprofit organization, you will be relying on donations, sponsorships, and ticket sales to reach your money goal.
Even if you wish to spoil and amaze your guests, you should focus on getting the most out of the funds you have available for the gala. Additionally, you should avoid making the event so lavish you end up with little funds left to give to the actual charity.
To lower costs, you could:
- Choose a single-plate meal instead of a buffet
- Stick to light refreshments if the charity event only lasts an hour or two
- Limit swag items to things which only cost a little to produce in large quantities.
#2 Select a Theme and the Right Type of Entertainment
Even if your organization is fighting for breast-cancer patients, it does not mean fun and laughter are prohibited. Choosing the right theme can both get you more guests and engage them better.
However, hiring the right type of entertainment for your charity event gets you much more.
Take Erin Weidmann, for example. She is a teacher turned professional author. A former college athlete, Erin is also a five-time cancer survivor.
Her speech will surely inspire and engage your guests which would lead to bigger donations and a memorable event.
#3 Choose the Location with Care
When searching for the right place to host your charity event, you should take into consideration the event’s theme and the potential number of guests. Take your time and check out all of the possibilities, since the venue will most likely be the biggest expense.
Also, consider choosing a location which fits well with the theme of the event.
A best case practice is looking for venues which are consistently used for charity events. You will be able to promote it more efficiently, and the guests could be eager to attend.
#4 Use Social Media to Create Buzz
Many organizers limit to offline advertising for their event.
However, if your target audience is a bit younger, using social media networks can prove an excellent tactic. It is not enough that hard to make your event viral because people like to support charity causes online.
You could get more exposure than you hoped for and even more guests at the event. Also, promoting your event on social media ca be done for free.
#5 Say Thank You and Continue Promotion Even after the Event
There’s a big chance your cause is one which requires on-going support. That is why you should not stop promoting it immediately as the event has ended – even if it was a huge success.
Continue asking people to donate. Ask your guests to upload photos from the charity event gala on social media. Send thank you notes to all your donators, sponsors and guests.
As long as you are honest and you are doing it for a great cause, with all your heart, success will be your friend.
The Grable Group is a booking agency and entertainment company. Working with us gets you access to world-renowned artists who can turn your event into a memorable night. For any questions, feel free to get in touch with us online.
Also published on Medium.