Whenever you’re planning an event, failure can be just around the corner. No matter how thorough you are, there may always be some aspects you overlook.
It’s entirely human! However, the stakes are so high when you host a corporate event! Who would like to risk their company’s future and the way people perceive their brand?
We should learn from others’ mistakes, instead of making our own.
How about we go beyond our “human” nature and toss in a bit of a “constructive paranoia”? These are five things you should keep an eye out for and avoid:
1. Poor Logistics and Coordination
Have you ever been to a meeting where you could see from the beginning the lack of planning? Then you know the outcome is not positive. Put yourself in your guests’ shoes and imagine their frustration.
- No clear directions to the venue. What a drag! The lack of indications is annoying to your guests and sets up a tiresome problem for the event planner as well. Can you imagine the number of calls asking for directions?
- Slow registration process. How keen on the event can people be after standing in line for many minutes on end to register?
- No printed meeting program. Even theaters and operas have such prints! When it comes to business, handing out programs is a must. People feel comfortable to know what to expect.
2. Slow or Dysfunctional WiFi
We live in a digital world. The lack of Internet connection is almost like depriving people of food or drink.
Business people are always engaged in something. They send emails, share information on social media or simply talk to other partners on the Internet. It can be quite daunting to make them feel disconnected during your corporate event.
Plus, the Internet may allow attendees to check in at your event. Or, they could share valuable insights they get during your well-organized meeting. It would not be wise to miss on this opportunity of free publicity.
3. Lousy Attitude of Staff, Managers or Event Planners
There is no better way of irritating business event attendees than a poor attitude from the organizing team. Imagine how you would feel like a guest to such event if:
- The staff looked tired and exhausted, instead of happy and energized
- The managers appeared nervous or touchy, revealing insecurity rather than confidence
- The event planners were angry or rude, instead of being friendly, welcoming and reliable.
Any of these attitudes disqualifies a company right from the start. Attendees may even leave the meeting. Not to mention the bad publicity you can expect to get from that moment on.
So, make sure the staff is well trained to welcome guests in a highly professional way.
4. The Same Old Corporate Event Pattern
Here’s another terrible mistake that planners make. They keep including the same elements in the program: Registration, Opening speech, Sessions, Party.
There’s no problem in having some predictable ingredients in your meeting structure. However, people tend to appreciate diversity and some bits of unpredictability.
Take a look at your previous meetings plans. Are they all the same? Then, start making some changes for the next event.
5. No Entertainment Variety
It may be surprising, but people do care about entertainment in a corporate event. The worst thing is to keep inviting the same speakers or entertainers who your guests have gotten familiar with.
How exciting can it be? Of course, performers may come up with new fun or inspirational content. Even so, it’s hard to meet guests’ need for freshness and originality.
Keep an open list of entertainment and performer options:
- Inspirational speeches with renowned speakers
- Clean comedians, introducing a bit of inspired fun
- Live music with either instrument players or singers.
- Creative art performers like sand artists, painters or shadow performers
Keep bringing fresh fun experiences for every business meeting you plan. It’s a significant step to success.
We would be happy to assist you with making the best entertainment choices for your following event.
Contact us now to get access to our fantastic list of performers, speakers or comedians.
Originally posted 2016-06-15 14:49:42.