How to Boost Brand Awareness During a Corporate Event

brand, brand recognition

Written by Tim Grable

September 4, 2017

Nowadays, companies need to do so much more in order to gain attention for their brand and to really make an impact in their audience’s life.

One way to make your target audience remember you is through branding.

A brand is an entity which transmits consistent, relevant and distinct messages, images and experiences to their target markets.

Corporate events are well known for being powerful tools in the branding process, so it’s important to make the most out of them.

Here are some creative ideas which you can use to boost brand awareness during a business event.  

1. Use Branded Merchandise

Before deciding which items or products to brand, take a closer look at your audience’s profile. That way, you will know for sure what kind of products suit them best.

Whether you’ll be hosting a conference, an annual anniversary party or you’ll be attending a trade show, people will want to take your branded merchandise, if it’s interesting enough.

Here are a few ideas which you can get inspired by:

  • Lighters
  • Pens
  • T-shirts
  • Agendas
  • Mugs
  • Hats
  • Phone cases

 How to Boost Brand Awareness During a Corporate Event

2. Create an Experience

In this day and age, it’s all about creating experiences for your customers or partners and doing everything you can to get your audience to get in contact with your brand and products/services.

Corporate events are a great opportunity where you can prove you’re different.

For example, if you’re having a product launch, then you can actually get people to test out the new product you’ve developed.

It’s actually one of the only times when your audience will be able to get a full-on experience of not just the product, but with your employees, because they are part of your brand as well.

3. Hire an Entertainer

Entertainment is a must for corporate events because if your guests have a fantastic time, then they’ll be more likely to tell their friends and business partners about your company.

Also, entertainment is the perfect brand awareness idea which you can use on the spot to draw attention at a trade show, for example, or to engage your guests at a conference during sessions.

A magician, a mentalist, a motivational speaker or even a clean corporate comedian are great options which you can consider.

4. Organize a Contest

The main thing to keep in mind when organizing a contest is the fact that you need to give your product as a prize, whether it’s a newly launched one or it’s one which you already have in your portfolio.

Also, in order to boost brand awareness, you need to include social media as a way to increase your exposure. The contestants will make your company more visible online by simply sharing the fact that they participated in your contest.

That being said, even if your event will take place in a physical location, the reach will go even further than that.

Make the Most Out of Corporate Events to Boost Brand AwarenessBrand, branding, corporate

It’s a highly competitive world out there and the only way for you to differentiate your business and stand out is to build a brand and do everything you can to build awareness around it.

By building your brand during corporate events as well, you will create a one-of-a-kind experience for your audience and increase the interaction between you and them.

And let’s not forget that the right kind of entertainment can generate word of mouth among your target audience.

Don’t hesitate to contact us if you are looking to hire the best entertainers for your business events. 

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