Trade shows and products exhibitions are all about the eye-catching business. However, let’s face not all products are focused on entertainment and design.
Your product might be useful, time-saving and solve a real problem for your clients, but just might not be trade show material.
So what can you do to get real clients out of these types of events? Make the experience memorable!
Here are 4 ways to make your own business stand out at the next event you are attending:
1. Bring Your Marketing to Life
Copywriting in your marketing strategy is one important aspect. Why not transform it into a custom experience?
Let’s say you promise users your product will magically make their problems disappear. Then, get an illusionist to your boot. You can even choose one which can create a story connecting the entertainment with your product. Like Mat Franco with this number:
Not only will get people to stop and watch the entertainment, but also connect the experience with your brand.
2. Make Them Laugh
When you are a trade show, one sure way to make your business stay in people’s memories is by making them laugh. So, give people the opportunity to sit down and listen to a comedian making fun of the problems in their life’s your product solves.
The Panic Squad is an excellent example of improv comedian. They integrate pop culture elements, crowd noises and even the audience’s SMS messages into their show.
A good laugh will also get people to be more open and inclined to discuss further how your product can help them. It is a great strategy to get in the door.
3. Help Them Grow at the Trade Show
If your brand’s voice is more serious, you can help people develop themselves at the trade show. There are numerous ways you can implement this; here are just a few:
- Short 10-15 Workshop exercises
- Open group discussion on the subject you want to bring awareness to
- Getting the audience involved in crafting an object they get to keep
- Motivational Speakers who engage them in making a change in their lives.
All of these can be great ways you shine a light on your business and have a gain for the audience as well. It is a win-win situation.
4. Celebrity Endorsement
Having famous performers the trade show attendees admire and who are interested in your business is a great advantage. There is a key requirement here.
They need to have real interactions with your products or services. You can try reaching out to America’s Got Talent celebrities weeks in advance to try out your product. If they have a great experience, seek to include them in the tradeshow.
It is one thing when a regular user talks about their great experience with the product, but it is even more convincing when people you feel you know recommend a brand.
What are you waiting for?
Whatever entertainment idea you choose, we will find the perfect person for your trade show.
You can book any of the artists mentioned in this article by simply giving us a call at 615-283-0039.
However, if you want to see more alternatives before you make a decision, we encourage you to take a look at some of the other entertainment choices available on our site.
We are sure we can help your business stand out at your next event.