Success is often a result of great planning (or winning the lottery, but that’s beside the point). Why should successfully outlining the details of a corporate event be any different?
If you manage to establish a great corporate event checklist, you’ll be able to achieve the following:
- Build the brand awareness your company needs.
- Create new connections or improve existing ones with clients and business partners.
- Have fun! After all, a corporate event is a chance for anyone involved to get away from the work life for a while.
But what do you include on your checklist? To a beginner, planning an event may seem overwhelming.
You will want to do your best, but there will always be the looming idea of failure. Luckily, we are here to help out. Read on to find out how to succeed.
Always Keep Your Goals in Mind
If you don’t know what the end goal of your event is, you’re going to plan for everything and nothing. The first thing on your corporate event checklist should be the goals for the night.
We’ve started the article off with some common goals, so feel free to be inspired by them.
Now, having goals is nice and all. But you also need to know how you will achieve them. Consider the following in your approach:
- What will be the atmosphere of the event? Will you keep it professional, or add a touch of “casual” to the mix?
- Who will be in the audience? Will the party be employees-only or will clients also participate? Deciding this helps you get the answer to the first question.
- What will your guests gain from the experience? Make it clear that the occasion will benefit them. Gifts, fun, networking opportunities, you name it.
Choosing the Entertainment
The entertainment should tie in with the atmosphere you want to create.
For instance, an act like the Olate Dogs is well-suited for audiences who have no problems with “casual.”
For something classier, your attendees will enjoy Heidi Schwartz. Regardless of who is attending, they will appreciate being part of the painting of an event.
It’s certainly something more special than the classic group photo. That’s been overdone already.
If you have no idea where to get quality entertainment for the party, contact us, and we can set something up.
Your Corporate Event Checklist Should Include Teamwork
Start-ups and small businesses might face a grave problem when planning a corporate event, namely the issue of funding.
As such, consider teaming up with other companies in your field. It will make it easier on your pockets.
Besides, you can minimize the workload while still getting all the benefits of the party! And make no mistake; there will be a lot of work to be done:
- You need to set up a convenient date for all those involved.
- You have to find a venue suited for the size of the event.
- Allotting tasks to your staff (decorating, sending out invitations, and so on).
- Ordering food and drinks or hiring caterers.
As you can see, setting up an event is no easy task. Share some of those responsibilities on the corporate event checklist and you should have no problems.
Would you like more advice on how to plan a corporate event? Consider checking out our other articles on the subject.