Did you know there are 106 million active LinkedIn users? Moreover, professionals who are on LinkedIn have the highest average income of any social platform.
Even so, LinkedIn is one of the most underrated and commonly overlooked platforms for promoting events.
In this article, we are going to list three compelling reasons why corporate event organizers should use LinkedIn to advertise their events.
Let’s jump right into it, then.
1. LinkedIn Is an Excellent Opportunity to Reach the Right Audience
The main reasons people get an account on LinkedIn are:
- Because it is a great place to get information and learn new tips for many different industries.
- For the chance to discover new networking opportunities and get introduced to new people who can help them advance their careers.
Yes, LinkedIn offers access to a diverse audience thanks to its large pool of users, and this can help you increase your corporate event attendance rates.
The more people you can reach, the bigger the chances of getting word of mouth. This means news about your event is more likely to spread faster.
However, more importantly, LinkedIn is primarily a professional networking site. Thus, it helps you reach an audience who is already interested in networking and attending events which will improve their professional lives.
So, if you are planning a conference, seminar or training, promoting it on LinkedIn is the way to go.
2. Corporate Event Organizers Can Increase Awareness about an Upcoming Event
Needless to say, one of the main reasons you promote an event in the first place is to generate buzz, especially if you are planning a product launch or company trade shows.
You will be happy to hear there are different ways you can use LinkedIn to spread out the word about your event:
- Update your LinkedIn status. Include a link to your event page or other online resources which explain the benefits of attending the event. Don’t forget to add an eye-catching image.
- Publish posts. LinkedIn lets users post articles directly to the platform. Consider writing a detailed post which thoroughly describes the event. Focus on the advantages of attending. If it is not a first-edition kind of event, mention how great last year was.
- Ask your LinkedIn connections to help out. Using direct messaging and personalizing each message increases the odds of convincing your contacts to promote your event.
3. Attract Notorious Guest Speakers to Add More Value to Your Event
A notable speaker can enhance the value to any professional event. Attendees will appreciate the opportunity to learn from an industry leader.
However, it is not always easy for corporate event organizers to fill guest spots, especially when they are on a tight budget.
Promoting your event on LinkedIn by highlighting its high points can help you convince influencers that them speaking at your event is a win-win situation.
You can get their attention by mentioning their name, ideas, work in a LinkedIn blog post, for instance. Then, send them a link to the article through direct messaging. It will get the conversation started.
Another tactic you can try is to book a distinguished speaker or entertainer who can help you build credibility for your event, as well as make it more appealing.
If your event is already associated with big names in the industry, it will be easier to attract other experts to speak at your event.
Get in touch with us today and take the first step towards booking the best speaker for your special occasion.
The Bottom Line
Putting together an attractive, well-organized corporate event which is tailored to fit the audiences’ interests are all essential to its success.
However, there’s no denying that knowing how to use social platforms, such as LinkedIn, to promote it can also reel in tremendous benefits.
We hope you will apply the knowledge you have gained today and start leveraging as many opportunities to promote your event as possible.
We constantly share tips corporate event organizers can use to become better event planners. Stay up-to-date with our blog posts to make sure you are not missing out!