Last updated on March 31st, 2018 at 09:20 am
It is a new year and a new you, but attendees remain just as vocal about what they want and expect when taking part in a corporate event.
The demands are getting higher and higher, and this reflects on the corporate event trends shaping the industry. However, this is nothing to worry about. New trends are exciting and can help you address the challenges and opportunities that come with planning an event.
Keep an eye on these trends and make this a year to remember:
Creating customized experiences
Whether we are talking about an engraved pen or a corporate event, the custom is always better. this year will be all about unique, personalized experiences, which means generic party themes and mainstream entertainment might no longer be enough to plan a successful event.
The secret to creating personalized experiences at your events is to know the attendees well. Try to find out what their hobbies are, what their work schedule is if they have a busy agenda that might interfere with your event, things like that. Why is this important? Building detailed attendee profiles will allow you to deliver highly relevant entertainment and choose the best theme for the event.
It might seem like this will be very time-consuming, but with today’s technology, you can quickly reach more people at once whether it is with social media or through event management technology.
Since we are talking about corporate event trends, we could not leave the location aspect out. The site is paramount for any event, as it sets the stage for the atmosphere you are trying to create. Sure, hotels are the go-to place for most corporate events because they are convenient and all, but enough is enough.
Thanks to new corporate event trends, this year might finally be the year more corporate gatherings will be held in unconventional and unique venues.
For those who can adapt, this is good news. Why?
Because an event that takes place in a garden, a casino or a theme park is more likely to leave a positive impression on attendees than a simple hotel.
Attendee engagement is among the most significant corporate event trends
When organizing corporate events this year think about making participants a bigger part of the function. This trend is all about increasing engagement. It encourages attendees to participate in the event, rather than just sit in a chair and watch a boring PowerPoint presentation that seems to go on forever.
Fortunately, there is a variety of ways to increase engagement when it comes to corporate gatherings. Here are some ideas:
- Make workshops a part of your event.
- Include group activities or games.
- Ditch the PowerPoint slides and replace them with live-feeds and nice videos.
If someone gives a presentation, make sure it is not a very long one and allow more time for the Q&A section.
- Hire a professional entertainer to jazz up the event.
If that last idea caught your attention and you are looking for the best performers there are, you can count on us!
Make sure to contact us right away to find out more about what we can bring to the table regarding corporate entertainment.
Also published on Medium.