Last updated on September 10th, 2017 at 08:18 pm
Emotion still trumps everything when it comes to planning successful fundraising events.
Regardless of how strong a nonprofit might be or how powerful the cause it is fighting for is if it is resistant to emotional appeals, that organization has little chance of being successful. People are more often driven by emotion rather than reason, and donors are no exception.
Let’s put it this way: The best and fastest way to their wallets is through their hearts.
The importance of emotional attachment
Donors need to feel like they are doing something more than just writing a check and passing it on. Therefore, they give to organizations that speak to them on an emotional level. Before reaching for their checkbooks and making a financial commitment, they need to feel an emotional connection with that particular organization.
That is why the best way to attract donations is to present your nonprofit both as a smart investment and as an emotionally compelling organization. This will draw more attention to your cause and your mission, which is the first step to getting more donors involved with your cause.
Emotion plays a crucial role in persuasion
Keep this in mind when planning future fundraising events.
Emotion is most likely the best tool you can use to convince your potential donors that your organization and your cause are worthy of their contributions. Thus, the emotional appeal should be the thing with which you lead whether we are talking about a presentation or a simple conversation about your charity.
It is no secret that emotion is highly used for marketing purposes, so there’s no reason you should not deploy it to raise more money for your organization. There’s no shame in it, either.
So how can you evoke emotion at your fundraising events?
We’ve already determined that emotion play a crucial role when it comes to the success of an organization because donors need to feel a strong, emotional connection with your organization and the work you do.
So let’s take a look at a few actionable ways in which you can boost the attendee experience at your events:
- Tell stories that employ emotional appeal
People are genetically wired to love stories and thus tend to connect better with them. Also, it is always more beneficial to tell a story about your charity and the work you do instead of merely asking for donations. The focus should not be on the money, but on what can be achieved by using said money.
- Take advantage of multimedia
Don’t just rely on storytelling! Try showing the story to your attendees for maximum effect. The visual impact is by far the most powerful one, and that is something you can use when hosting fundraising events. Add relevant pictures and videos that best describe your cause and your organization. The emotional level in the room will be sure to rise.
- Consider hiring a professional speaker
Someone who feels comfortable on stage can make a world of difference when it comes to making an event more fruitful. A professional speaker has the experience that is needed to evoke a broad range of emotions and entertain your donors throughout the event.