How to Choose Corporate Entertainment Which Suits Your Brand

man, jump, jumping

Written by Tim Grable

December 11, 2018

The corporate entertainment you book for your events will contribute to how people perceive your brand.

A well-picked act can raise your brand awareness and help you reach your audience emotionally – which leads to increased brand attachment.

On the other hand, if your brand is associated with a performance which sends the wrong message or is just not right for your brand, it can do more harm than good.

Luckily, this is something you have control of.

So, how do you make sure the entertainment is in sync with your brand identity so that you can reap all the benefits? Read on to find out.

How to Choose Corporate Entertainment Which Suits Your Brand

Start with the Core Values You Want to Emphasize

Every brand has a specific set of values that best reflect its vision. Those company values should be communicated to customers, partners and those within the organization.

Therefore, a great place to start is to put together a list of values which make the essence of your brand identity and think of entertainment which may help convey them.

For instance, if your brand is all about empowerment, helping others and growing world knowledge, booking a motivational speaker would be an excellent pick.

Or perhaps you want to highlight the innovative nature of your brand and emphasize how much you value originality and creativity. If that’s the case, you can consider booking an act that stands out from the rest, like a live event painter or a sand artist.

There are many different directions you could go here; the important thing is to ensure the corporate entertainment is relevant and ties in with your brand core values.

Think about the Long-Term Goals

Live events come with a great opportunity not only to express your brand’s identity but also to take steps towards achieving future goals you’ve set for your brand.

A well-chosen speaker, for instance, can help communicate the goals you have for your brand while building powerful emotional connections with the audience.

The best speakers out there have a way of reaching the audience at a human level thanks to their creative messaging, flawless delivery and commanding stage presence.

So, consider booking a speaker who is willing and prepared to customize their presentations to include aspects which are connected to the long-term mission of your brand.

For example, let’s say your branding encompasses a promise to improve customer service continuously. At your next company event,  you could include a keynote speech on how to create remarkable service by an expert in this field. 

This way, attendees will be more likely to buy into your vision for the future and feel inspired by it.

meeting, conference, people

Need More Help Picking the Right Corporate Entertainment for Your Brand?

We hope that the information provided in this article has helped you shape a better understanding of what you need to take note of to pick corporate entertainment that is consistent with your brand.

However, if you need additional help, then feel free to contact us at 615 283 00 39 to tell us more about your brand and your next event. Let’s work together to bring the right entertainment at your events.

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