The beauty of an incentive event is that it can serve a large number of purposes. These events are perfect for boosting morale in the company or preparing the launch of a product. To reach your goal, you need to plan ahead. We will talk about the most important aspects of creating a successful corporate incentive event.
Set a Clear Objective for the Incentive Event
The first thing you need to do is ask yourself this: What is the goal of this event?. You will need to keep the answer in mind throughout the planning process.
Boosting employee morale and promoting client loyalty, for example, are very different objectives. They would require different approaches.
Keep it simple. The more goals you have, the harder it will be to achieve them. Do not dilute the effects of your event by trying to do too many things.
Send a Clear and Concise Message
A corporate incentive event should take two hours at most. Otherwise, the guests will become bored. If an activity is not actively helping you reach your goal, you should remove it.
Separate the experience into two main parts: Entertainment and motivation. These are the most important aspects of a successful incentive event. The results will depend on their execution.
Entertainment is crucial for creating incentive. Your guests will be much more likely to accept and support your message if they are enjoying the event. The first order of business is deciding on a theme. It is not necessary, but it can significantly enrich the attendees’ experience.
Based on your knowledge of the audience and the theme, choose who will entertain the guests. Corporate comedians and motivational speakers are excellent options for these types of events. You could also book a band or a DJ to provide the attendees with music.
By hiring a speaker, you also make the transition from entertainment to motivation smoother. Professionals can create the right atmosphere for you to send the intended message to the audience.
The representative’s speech should be as short and precise as possible. If you are unveiling a new product, for example, have them present the most exciting features and what makes the product unique.
A successful incentive event consists of quality entertainment followed by a powerful message.
Choose the venue and catering
Ensure that the location can accommodate all your guests. Booking a place that is too small will spell failure for your event before it even begins.
Another important aspect of the location is the equipment and sound quality it provides. Perform sound checks and tests. Bad sound quality will significantly diminish the effect of your event.
Food and drinks are not mandatory if the whole affair doesn’t take long, but they certainly help. Providing your guests with light snacks and beverages will make their experience more pleasant. If your event features catering services, make sure there will be enough food and drinks for everyone.
Corporate incentive events are all about making a powerful impression on the audience. Keep this in mind and your ceremony will be a resounding success.
You need to get the best entertainer out there. Luckily, we are here to help. Get in touch with us and we will find the best person to wow your guests.