Last updated on September 26th, 2017 at 05:23 am
In the product development process, one of the most exciting parts is the moment you make the product available to business partners and potential customers. You want your work to come to fruition and to accomplish its full business potential.
To achieve this goal, a handy practice is starting to search for launch party ideas which can showcase your products’ features the best.
Of course, these ideas cannot just be any ideas. You have to bring just the right balance between brand building and product showcasing, while also incorporating the whole thing into your overall marketing strategy.
The ideas we have gathered in this article are the kind of inspiration which could generate word of mouth about your awesome new product. Have a look and hopefully get inspired for a smart launch event.
VR Is the New Smart Entertainment
Virtual Reality (VR) seems to be the talk of the town now.
The secret is in its immersive quality – and people love to immerse in states of mind, different from what they are used to.
Depending on your product and your brand, you could arrange for a customized VR session which delivers a full simulation of the product’s usability. You can even use VR for live transmissions or with mobile devices.
People like to be associated with cool stuff. Make them feel like they are having a cool ride (in the VR realm) and attendees will be more likely to turn into brand ambassadors. They will instinctively feel the need to share their one-of-a-kind experience and associate it with your product and your brand.
Enhance with Light Effects
Often, launch party ideas may focus on art, rather than on speakers because art can enchant and arrest the attention quicker.
With the technology we now have available, this is the case more and more. Technology sparks creativity and one of the means event planners can incorporate is by using the light effects.
Whatever performance which implies movement can be elevated just by adding the extra dimension and volume conveyed by lights.
Dance, live painting, aerial acrobatics, gymnastics, live music – you name it. Variety acts are a resourceful area to be explored when paired with light effects. At Grable Group, there’re plenty of such performers ready to contribute to your launch party success.
Google Tilt Brush
We are staying in the tech-powered entertainment realm, and we are advancing this suggestion: one of the most innovative launch party ideas is using Google’s Tilt Brush.
How it works is that the artist manipulates a virtual brush which generates 3D light and color effects, leaving the traces the artist draws. Something like this:
Revealing your product logo, properties or values with this tool can prove instrumental in it making the impact you are aiming for.
Plus, you can let guests have a go and try it out. They will quite likely to share this opportunity you are giving them.
Look Around – Launch Party Ideas Can Be Anywhere
As you may have noticed, the entertainment ideas we suggested are closely linked to emerging software and tools available on the market. You only have to keep an eye on new tech or trends, and you are settled.
On the whole, performers also strive to incorporate these tools within their acts.