Last updated on July 27th, 2017 at 05:51 am
Spreading the word about a new product can put a business owner to the test. In most cases, they need to host a launch party, so that the product is brought forward to its intended audience.
So, they start digging for launch party ideas.
The good news is, this kind of event can be worked out employing different approaches since it is part entertainment and part business. We have gathered a few pieces of inspiration in the lines below, in the hope your party will reach its top potential.
Launch Party Ideas – Start with Location
With a launch event, you want to create an ambiance which brims with enthusiasm, positive energy, but also professionalism.
So, after you establish the theme and choose the launch party ideas, it is paramount you book a venue to match them.
If you are launching a tech product, for instance, the best kind of venues are the minimalistic ones. You will aim for smart spaces which don’t need much in the decorum department. You want your brand to come across as a serious player on the market.
However, you can also play the original card – opting for a unique location. The element of surprise can do you many favors if you know how to work it. Just make sure you do not overdo it (if you launch a law app, you will not have the party at the beach).
A frequently encountered faux pas, especially among startups, is the temptation to go for never-before-seen content in their promotional materials.
You need the event information on the invitations to be displayed as straightforwardly as possible.
If you need to enhance it, you can employ efficient design.
Another idea is to craft enticing offers – free exclusive features are the perfect incentive to future collaborations.
Go the Interactive Route
Allow attendees to get a taste of what your product is all about.
Provide them with live demos – this is a win-win setup. If they get an exclusive look at the product features, you get early feedback.
This move will also convey a sense of exclusivity which will gratify your attendees.
After all, you want to turn them into long-term business partners. So, you have to make sure you offer them enough reasons to stick around.
Of course, once you settle for this approach, you need the proper means, so that it turns out flawlessly. Entertainment is the recommended vehicle for enabling an interactive ambiance.
In most cases, you would think of a business speaker or for a music act.
At Grable Group, you will be able to hire plenty of such performers. However, we can also offer bold choices such as Adam Trent, also know as the future of Magic.
In many cases, businesses which found the proper launch party ideas managed to draw the hype the product needed to jumpstart sales and brand awareness.
That said, make sure you do not rely on the concept only.
Grable Group can help you design top-notch events of any kind. In fact, we recommend you browse our list of entertainers, and you will sure come up with even more launch party ideas.