Last updated on December 19th, 2018 at 06:34 am
Corporate events can be organized for various reasons, but regardless of their type and purpose, all of them share a common goal: to make the guests feel as good as possible.
How can companies achieve this?
By booking corporate entertainment.
The participants will look forward to your corporate event, and if it’s organized properly, they can definitely help businesses by strengthening the relationship with customers, partners, employees or other stakeholders.
The key to a successful event is making sure you’re going to provide a fun and unforgettable experience for your guests.
The attendees need to feel relaxed and comfortable.
That’s why it’s important to focus your attention in the planning process on aspects which will genuinely make a difference in the event’s atmosphere.
Here are three common mistakes you need to avoid when booking corporate entertainment your audience will love.
1. Start Looking for Entertainment Too Late
When’s the best time to start looking for corporate entertainment? As soon as you have the demographic profile of the people who are going to attend your event.
Booking well in advance means you’ll have many options to choose from. Postponing it until the last minute will only lead to remaining with a few entertainment options which might not match your audience’s interests.
If you want to have a chance at booking quality corporate entertainment, then you should make it a priority within the first few weeks of the planning process.
2. Dismiss What Your Guests Would like
A common mistake made in the corporate event planning area is the fact the planner will often book an entertainer who appeals to them and not to the audience.
The demographics are critical to the event’s success, which is why, as we’ve already mentioned above, as soon as you know whom you’re going to invite, you can start the research.
When it comes to demographics, you should take into consideration their age, gender, background, and interests.
By booking corporate entertainment which will not interest your audience, the attendees can end up sitting at the table and talking to each other (unless it’s a networking event – then this is a good thing) or worse, getting up and leave the event.
3. Set a Realistic Budget
Budgeting is a critical part of the event planning process. You want to make sure you can estimate as accurately as possible how much money you can allocate for the entertainment.
If you have no idea how much you should pay for quality entertainment, then you should research to see the prices which are set for the type of entertainment you would want to hire.
Quality corporate entertainment usually comes at a cost, so you shouldn’t be surprised if the budget if you do not properly research all of the cost in advance.
Booking Corporate Entertainment for Your Next Event
By using the right amount of research, planning, and knowledge of guest expectations, you’ll be on your way of organizing a successful corporate event.
At The Grable Group, we retain a select group of comedians, entertainers, and unique variety acts so our clients can choose only from the best in the industry.
That being said, if you need help finding the best corporate entertainment for your event, don’t hesitate to give us a call at (615) 283-0039.
Also published on Medium.