Everybody makes mistakes, right? It is only human. However, try telling that to your boss who has put you in charge of planning a perfect corporate event if something goes wrong.
The good news is, many of the mistakes which occur can be avoided through proper planning and strategic thinking.
If this is something you want to learn more about, this article is for you.
1. Not Asking for Help
Being confident is great, but an “I-can-do-it-myself” approach does not always fetch the best outcome.
From financial planning to event promotion and to sending the invitation, there are many details corporate event organizers need to take care of. A DIY approach might leave you drained of energy faster than anticipated.
Top Tip: Gather a small team of people. Surely, you can get a few of your colleagues to help out. The important thing here is to do your best to allocate the right skills to the right tasks.
2. Underestimate the Amount of Time Needed to Plan a Successful Event
When we are pressed for time, we get overwhelmed, we stress, and we end up doing a million different things – all in a hurry. In the case of corporate event organizers, this makes them more likely to make mistakes.
Top Tip: Create a detailed timeline, including all the phases involved in your planning process first. Be realistic and don’t forget to set some time aside in case you will have to deal with unexpected situations.
3. Leaving Important Details Until the Last-Minute
As any professional corporate event organizers will tell you, there’s no such thing as being too prepared.
Still, many put off dealing with essential details, such as:
- Renting necessary equipment (audio/video receiver, public address system, microphones, cables, overhead projectors, loudspeakers and so on).
- Doing a sound check at the venue.
- Checking available parking seats for guests.
Top Tip: Make sure to allow enough setup time on the day of the event. There’s a Murphy Law which states that “whatever can go wrong, will go wrong.” Give yourself at least forty-five minutes to an hour before the event, to make sure everything works smoothly.
4. Not Putting Emphasize on Creating the Right Mood
Guests might not remember what color was the carpet at the venue. However, they will remember the overall atmosphere and how the event made them feel.
The venue, the entertainment you choose, the setting; they all contribute to creating the mood. Look at them as ingredients which need to work well together and complement each other.
Top Tip: Think about what kind of vibe you want the event to give off:
- Inspirational: You cannot go wrong with an experienced inspirational speaker, such as Dr. Gregg Steinberg.
- Relaxed. Nothing makes people unwind faster than laughter. So why not go with a world-class clean comedian like Leanne Morgan?
- Vibrant. A high-energy performance by the Dueling DJ’s could be exactly what your event is missing.
Need Help Choosing the Entertainment?
You can book all the entertainers mentioned in this article and many others through the Grable Group Agency.
All you have to do is reach out to us. We can talk more about your options so that you can find the best fit for your event.