The 9 Most Overlooked Types of Business Events

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Written by Tim Grable

February 24, 2017

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Making a name for yourself is a sustained effort wherein you have to put every ounce of energy and business acumen you can find.

One way you can work on it is organizing several overlooked types of business events.

Of course, not any kind of event will be suited to your business goal, so you will need to assess the benefits of each of them.

There are many business events that people just overlook in their plans.

And it’s not because these types of events haven’t been heard of before. It’s just that people suddenly run out of ideas when the pressure is on them to organize something spectacular.

Well, you needn’t worry. These next nine ideas will improve your company standing, motivate your employees, AND you can have some fun while you’re at it.  We will also show how they can bring you growth and brand awareness.

overlooked Types of Business Events

1. Holding a Press Conference

You might think these overlooked types of business events need to be extra formal, and will take away from the enjoyment. That is the wrong attitude to have.

News publications get tired of the same serious overtone most press conferences have. It will be a nice change of pace for them.

For those of you who are marketing new products, press conferences are a great idea. The media loves to have scoops on the next big thing.

But who do you get to “vouch” for you? Keynote speakers such as Dr. Yoram Solomon are great motivators and good for business.

Solomon delivers powerful speeches on productivity, creativity, and most importantly trust. It won’t be hard for him to incorporate your new marketing gig into his speeches.

2. Customer Appreciation Parties

Speaking of trust, what overlooked types of business events do you know that put the customer first?

When you feel your customers could use a healthy dose of trust, hold one of these parties. It will showcase your appreciation for the people who made your company into what it is today.

The best part is that you and your employees can mingle with your customers. It’s a good way to find out new business strategies and what they would like to see from you in the future.

You can also share your company story in a unique way. For example, Joe Castillo is a talented storyteller that puts a neat twist on his technique.

You don’t need to take our word for it; he’s been a finalist on the America’s Got Talent show! He uses light and sand to tell stories. Why not incorporate your own?

3. Product launches

The best branding strategy, in truth, is developing insanely good products which actually serve people’s needs.

Nowadays, most companies plan product launches exclusively online, but the thing is businesses can benefit more from this by extending the launch offline, as well.

A live event can help you generate more media coverage, more buzz around your product and most importantly, you will get feedback about the launch right on the spot.

4 Types of Business Events Which Will Bring You Growth

So, when you have something like that, you better make sure you set a proper launch party to go with it.

Here’s a brief list of actions you can take if you seek to create buzz:

  • build anticipation – tease product features with a smart content marketing strategy. This way, you make sure attendees will know what to expect. That way, you create the right premises for increased demand.
  • fuel anticipation – this step translates into a smart marketing strategy. Be it on social media, off-site or among communities; the idea is that people need constant reminders (preferably delivered in a non-spammy manner).
  • fulfill anticipation – good for you if you managed to bring loads of people to your launch party! Now, the last thing you want to offer them is a letdown. So, make sure you pick a smart venue and killer entertainment to put your product in the best light. Alternatively, maybe a skilled emcee like Max Winfrey .

4. Holiday parties

Holiday parties are a must for every business. The holidays represent the perfect opportunity for everyone to come together, from employees to clients, sponsors or partners.

You should do your best to throw a great holiday party so everyone invited will want to attend.

5. Conferences

Conferences are educational events you can organize either for your employees, clients, management team or the general public.

For these type of events, it is important to hire experienced speakers who can talk about the main topic of your event and share insights from their experience.

6. Team buildinghands, teambuilding

A team building has the purpose of providing an opportunity for your employees to spend time together and bond in a non-work environment.

The activities organized for a team building are meant to make your employees collaborate in a fun way and get to know each other better.

7. Award Ceremonies

Speaking of stories – your employees will appreciate a morale boost if you have an award ceremony just for them.

Make it a surprise. Organize a simple business party and announce the ceremony as the night’s highlight. They’ll never see it coming.

The good thing is you will all leave the party feeling more accomplished. You: Because you have such great employees. Them: Because their bosses truly appreciate their workmates.

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8. Educational Types of Business Events: Seminars

What do your customers actually know about your company? You can take the chance to educate them on a service you provide.

Let’s say you’re promoting a microwave oven that can cook minute rice in 58 seconds. People will want to know what it’s all about, right?

Okay, that was an exaggeration. But you get the gist of it. There are a few ways of going about this.

  • Get a keynote speaker to highlight your products’ advantages
  • Get a comedian (such as Robert G Lee) to put a humorous twist on your marketing
  • Use a storyteller to your advantage, as people remember things through stories

An educated customer is the best customer, as they say. They will be more likely to recommend a product – whose benefits they understand – to their friends.

9. Trade Shows

There are two aspects to consider when registering for a trade show. On the one hand, you get an enormous amount of exposure; on the contrary, you need to know how to stand out from the rest of the dozens of businesses out there.

To a certain extent, it depends on your business profile, but we can also draw a few rules of thumb if you want to boost your sales:

  • first impressions are everything: work on trade booth design and come up either with a striking contrast, with vivid visuals or light/video effects.
  • get busy: a nice hack is always to have people hanging around, be them, volunteers or employees because a bigger crowd inspires more trust and sparks more interest.
  • pre-engage: set meetups before the show begins and make it more about networking rather than selling.
  • provide an experience: design some fun, interactive promotions or any activity which leaves the prospect customers pleasantly surprised.

9 Overlooked Types of Business Events for Countless Brand Building Advantages

All in all, these events are fun to organize and take part into, so make sure you design something that’ll make you excited in the first place. For that to happen, it helps if you take the time to understand what kind of entertainment would fit in with your event. After all, you want everyone to have a pleasant experience and get a positive image on your company and what it stands for.

In case you need help, assistance, tips&tricks or entertainment solutions, you can trust us with anything. On The Grable Group site, we frequently post on these topics, so make sure you stay tuned to find something of relevance to your needs.

In any case, it would be a great idea to have a talented speaker or entertainer at any of the above events.

Whether you want to motivate, market, or educate, contact us and we’ll put you in touch with the best in the business.

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