Trade shows are all about making your brand known to valuable partners and clients for the future of your company.
So sticking out from the crowd here is the main preoccupation for any business aiming at favorable outcomes. Luckily, there’s a highly efficient solution to that, and it is called trade show entertainment.
Its benefits are:
- showcasing key brand aspects or benefits in a natural yet effective manner
- more sales without using ‘salesy’ messages or strategies
- increasing brand reach by creating memorable moments for your booth visitors.
Making your exhibit area busy with interested people will be a breeze if you hire artists like the 3 we selected below.
We are assuming that, at least once in your life, you have stopped and stared at street artists working their magic on a canvas, on the concrete or other creative surfaces.
If you can recall that feeling of bewilderment, you may want your trade booth visitors to manifest the same level of interest.
In this case, Heidi Schwartz – an artist herself – is the perfect kind of trade show entertainment you need.
Heidi specializes in live event painting and has established herself as one of the top artists in this niche.
Plus, she is well acquainted with the corporate environment, having been hired for numerous corporate events.
While Heidi Schwartz is displaying her incredible talent, trade show attendees who stop by can be approached by your sales team and presented your offer(s).
Art makes for great trade show entertainment because it can tell a story in so many different ways.
People pay attention to storytelling, which means it makes for the perfect vehicle when it comes to presenting your brand, especially in such a busy setting like a trade show.
If there’s one performer who has taken storytelling to new heights, that is Joe Castillo, the world’s top sand artist.
His act takes place on a table where Joe maneuvers the sand to create scenes which tell a story or convey a message. The music in the background contributes greatly to the overall impact of the show.
In addition to the uniqueness of its craft, Joe is no stranger to corporate collaborations, having worked for Apple, Ford, General Motors or Sony – to name just a few.
The best part about Joe Castillo is he will be able to leave a mark in the minds of passers-by, thus making your brand memorable.
Comedy is yet another form of entertainment with significant impact for a trade show booth. You can either hire a comedian as the main act or as the presenter of your product.
Whichever the case is, Jeff Allen is one act you can do no wrong with.
Having been featured in countless comedy specials, tours or award shows, Jeff is one of the most experienced clean comedians. He has all the necessary expertise on how to make people turn heads and linger near your booth.
Trade Show Entertainment to Boost Your Business Outcomes
The kind of entertainers we presented in this article are not the only ones who can elevate your game at trade shows.
Variety artists, speakers or musicians are engaging acts which can secure you a reasonably high number of leads. We are kindly inviting you to browse our entire list of performers and then ask for their availability.
Also published on Medium.