4 Secret Ingredients for Planning a Memorable Business Event

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Written by Tim Grable

March 8, 2017

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Organizing a memorable business event is a great way to promote your services. It offers you the chance to make new connections and find prospects.

If you’ve already started planning, there’s one thing that surely concerns you. How will you stand out? What will make the audience remember you? 

We want to help you out. Here are four ways to make your event unforgettable.

1. Take Time for Proper Marketing

In day-to-day business, no matter what you plan, you need to stick to a strict timeline. That is also imperative when you organize your marketing strategy. Start promoting your event at least a month ahead of time.

There are countless ways to do it depending on your target audience. It’s needless to say that your social media page must be saturated with posts and updates.

Don’t forget to ask your current clients and partners to share these posts.

If you target a niche audience at your next business event, focus on custom messages.

Send out email invitations and newsletters stating the date and purpose of your event.

2. Prepare Your Speech Thoroughly

Many business owners don’t master the art of public speaking. The essence of any public speech is engaging the public. Here are some tips to help you with your presentation:

  • Don’t give unnecessary details. Don’t bore the audience with too much information. That is your chance to promote your business, but long speeches are usually ineffective. Just stick to the subject!
  • Say a joke if your public seems to lose interest. It will also help you overcome the public speaking nervousness.
  • Avoid clichés. Using clichés in your speech is a thing of the past, especially when you’re talking business. Make your presentation simple, clear and easy to follow. No need to add anything else.

 4 Secret Ingredients for Planning a Memorable Business Event

3. Give Participants a Tight Deadline

Nothing is more frustrating than a memorable business event where no one shows up. Asking people to confirm their attendance is a must. Another tip that usually works out is creating a sense of urgency.

When you promote your event, give them a confirmation deadline. Make it tight. That will convince them to book sooner. If they’re required to buy a ticket, you can also offer a discount for early booking.

4. Make Everyone Feel Comfortable at Your Business Event

The golden rule of any memorable event is making your public feel at ease while attending. That’s why a little courtesy is always appreciated. Your attitude towards your public has to combine professionalism with friendship.

You should try to engage with every single participant. Mingle as much as you can during breaks. If you can’t reach them all, involve your staff. Make sure none of your guests is alone.

If you want to make things more interesting, spice up your event. Introduce a short, entertaining moment. Lighten the mood with a comedian like Jeff Allen.

His creative and versatile performance guaranteed the success of many events.

Tips That Will Help You Plan a Memorable Business Event

There are many reasons why hosting a business event is a splendid idea. Maybe you’re looking for a way to help employees relax; maybe you want to impress clients and possible customers, or maybe you just want to have some fun. Events are perfect for all of these things, but if you want yours to turn out well, you’ll have to do some serious planning. That’s why I’ve come up with 4 tips that will surely help you out.

1. Think carefully about the guests

This is the first tip worth mentioning since every other aspect of a memorable business event has to do with how much you know about the people who will attend.

Think about everyone you want to invite and put them on a list. Don’t rush this part. Otherwise, you might realize later that you forgot some important people, and add them, later on, might mess up everything else. Once you have a rough estimate of how many attendees there’ll be, you’ll be able to pick a venue.

It’s also important to find out what they like. It will be impossible to please each and every one of your guests, but you’ll, at least, have to know what most of them like. This way, you can prepare something appropriate. Guessing is not sufficient, do your best actually to find out what are their preferences without divulging too much about the event.

2. Choose the right entertainment

You could get a comedian to perform at your business event or hire a motivational speaker, maybe even a band. These ideas rarely fail, you just have to find the right fit for your audience and goals. Planning something entertaining for your guests is paramount. It’s the “main course” of any event, after all.

What you might not know is that every performer has an individual style, so make sure you take this aspect into account as well. For example, slapstick humor might not be right for your audience, but they might like seeing an inspirational comedian. Here’s a list of comedians you should check out.

4 Tips That Will Help You Plan a Successful Business Event

The possibilities are almost endless, just remember that the goal of the entertainer is to please your audience, not necessarily you.

Also, if you hire performers, you really have to see their act in person. Reviews and videos are good, but they can be misleading. We, for example, go out of our way to make sure the performers we provide are the cream of the crop. Also, we encourage our clients to check them out themselves before committing to anything.

3. Decide where the business event will be held

Once you decided what you’re going to present your audience with, it’s time to find the perfect place to do so. The main thing you’ll have to consider at this point is how well it will accommodate your audience and if the venue is right for the entertainment you’ve chosen.

If you’ve booked a speaker, make sure that the place has all the necessary equipment and acoustics. The speech may be truly amazing, but that doesn’t mean anything if the audience can’t hear it. If you’re planning something outdoors, check the weather before you send out the invitations.

Take into account the overall look of the venue as well. I don’t have to tell you that it should look as good as possible, but that doesn’t mean you should spend most of your budget on an expensive place. It’s better to give your audience a great performance to look at instead of a fancy wall.


Also, if the memorable business event will take more than two or three hours, you should provide food and drinks to the guests. Otherwise, they’ll be more focused on how hungry they are instead of the entertainment.

4. Communicate the details of the event

You might think that just because you invited people, they will show up. Sadly, that’s not always the case, so you have to raise awareness of your business event.

First of all, provide as much information in the invitations as you can. Just saying that there’s going to be an event and announcing the date and the place won’t impress anybody. Tell them what will happen at that event, what kind of entertainment will be provided and how much fun they’re going to have.

If you want to make sure people will be able to come, invite them as soon as you can. There should be at least a week between the invitations going out and the event taking place. The problem with inviting people too early is that they might forget about it. That’s why it’s a good idea to also send out reminders two days or so before the event.

If you have the time and resources, do some promotion. A memorable business event gets people excited before they even get there.

These are the aspects of an event that most people often overlook. Once you have them sorted out, you’ll find it much easier to plan the many other things related to the event.

We hope now you feel more confident and willing to apply these new tips. Get together with your staff and share what you’ve just learned. 

We can take care of the entertainment part so that your event will be an enjoyable experience for everyone involved.  If you need an entertainer, don’t miss the chance to check out the artists in our portfolio.

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