The Best Product Launch Checklist for Beginners

Written by Tim Grable

March 30, 2017

Self-doubt can be the downfall of any product launch. Often, the only thing that can help you is the most obvious: Being prepared.

Even companies that have gone through many launches still create a product launch checklist. It’s just how they make sure everything goes smoothly.

No matter how good you are, you are still human. After all, surgeons use checklists, so why shouldn’t you? Here are some key aspects that should not be missing from yours:

The Best Product Launch Checklist for Beginners

1. Go over the Product Details One Last Time

You should take care of all the legal issues of your creation. Verify that all customer contracts are in place, and any commercial or juridical risks are accounted for.

That includes settling on your invention’s name and getting it approved. After all, you wouldn’t want to have legal problems on this exclusive night.

Your value proposition should also be established early on. What do your customers get from your product? How will their lives improve by using it?

A keynote speaker will probably be more efficient in communicating these benefits. Stand-up acts such as Bob Stromberg can put a humorous twist on your product presentation. They can just as well keep it professional.

The most important part is that your proposition and key messages will get across to your target audience. If you catch the curious ears of your public, you already have a few sales guaranteed.

Speaking of getting across, make sure your clients can: Find, buy, pay, receive, cancel, return, and get support for your product.

2. The Staples of a Product Launch Checklist: Pricing and Marketing

As we mentioned above, it’s no use having the best commodity on sale if it’s not readily available.

The hardest part of a product launch event checklist is establishing the pricing and marketing mediums.

You need to have the appropriate commission structures in place. Make sure you also test the pricing structure on the channel you sell it through.

Are you going to sell through eCommerce websites or just through retailers? Make sure you get the opinion of both on your pricing. They may be better suited to tell you the appropriate values, based on similar products they’ve sold in the past.

Speaking of similar products, check how your product’s price stacks up against your rivals, if applicable.

Use all of the above as talking points for your product. Make it more desirable than the competition!

speaker, keynote, product, man

3. Make Sure Your Launch Plans Are in Place

The final bit on your product launch checklist should be the actual launch and post-launch periods.

  • To get your customers excited, announce the launch date for your product.
  • Establish a process to gather feedback once you get the show on the road. Make your clients feel you care about more than just your bottom line.
  • This one you shouldn’t mention at the event, but allocate a budget for the issues you’ll encounter after release. Don’t lie to yourself – no product launch has gone flawlessly.

One last thing to remember is that you should have fun at your launch gala. Customers don’t like it when they can cut the tension in the air with a knife. They can feel it when you are not sure about your product.

Get some entertainment that will get both you and your guests excited and unwind for the party. If you need any help choosing your entertainment, give us a call today. We’ll make sure your guests will never forget your product launch.

You May Also Like…

The Best Virtual Team Building Activities (1)
The Best Travel, Food and Wine Virtual Experiences
Hire the Best Virtual Magic Show
The Best Virtual Experiences for Corporate Events and Remote Teams
Hire the Best Virtual Hosts for your Online Event
The Best Virtual Comedy Show (1)
Hire the Best Virtual Mentalist Show
Hire the Best Virtual Opener for Your Online Conference
Best Virtual Awards Ceremony
Hire the Best Musicians for a Virtual Concert
Hire the Best Corporate Virtual Event Ideas (Under $3500)
Book the Best Interactive Virtual Magic Show (under $7500)
The Best Virtual Entertainment (under $7500)
Hire the Best Celebrity Chef
Hire the Best Virtual Entertainers from America's Got Talent
Hire the Best Virtual Dance Party
Hire the Best Online Entertainment Ideas for Your Virtual Break
Hire the Best Virtual Keynote Speakers
Hire the Best Team Building Activities and Virtual Game
Hire the Best Ventriloquist virtual event
Hire the Best Virtual Wellness Activities for Work
Hire the Best Virtual Visual Art
Hire the Best Sommelier and Mixologist for your Virtual Beverage Making
Hire the Best Virtual Christmas Party Entertainment
The Best Virtual Comedy Show

A virtual comedy show merges the best comedians with technology to create an entertaining presentation for employee events to nonprofit fundraisers.

Hire the Best Virtual Christmas Party Entertainment

Planning a virtual holiday party?   We have put together a list of the best virtual entertainment.

Hire the Best Virtual Magic Show

Planning a virtual holiday party?   We have put together a list of the best virtual entertainment.

Hire the Best Virtual Mentalist Show

virtual mentalism show is highly interactive and includes virtual magic. The virtual mentalist engages the audience individually and as a group.

Celebrate The New Year with a Post-Holiday Celebration to Kick Off 2021

Planning a virtual post-holiday eventOnline Holiday parties were new in 2020, we have put together a list of the best post-holiday entertainment for your remote teams to celebrate the New Year.

Best Interactive Virtual Magic Show under $5000 b

Looking for the best virtual magic for your online event? Online magic shows merge interactive virtual magic with technology to create a captivating presentation that forces audiences to re-examine what’s possible in today’s digital world.

The Grable Group
Malcare WordPress Security