How to Host a Successful Client Appreciation Party

Written by Tim Grable

March 10, 2017

Like any other corporate event, a client appreciation party needs a significant amount of planning to be truly successful. One of the biggest problems with such events is that clients usually expect the party actually to be a pretext for a new sales pitch. We are going to talk today about how you can beat prejudice and create a truly memorable experience for your clients.

Decide on the goal of the client appreciation party

You should know the goal of the event before you start planning anything. If you do not do this, it is easy to lose focus and end up doing something different than you wanted.

Be as specific as you can, if the goal is just for the “clients to have fun”, then it is just a regular party.

Not only will setting a clear goal to make the planning easier, but the message will also be much clearer for the clients.

Focus on the values of the company

Every business, big or small, has its culture, something that makes it unique. The client appreciation party should reflect the values of your company. A good idea is to hold a speech about the creation of the company and how it evolved with its clients.

They will get to see what’s unique about your company and start feeling like they are part of it.

Choose venue and entertainment

When choosing the place to host the client appreciation party and the kind of entertainment you will be providing, you have to keep in mind two main aspects: what the clients like and what the clients need.

Some of the best venues for holding a party are event halls and restaurants, depending on the number of people attending. If the relationship between your company and the clients is more informal, though, there is also the possibility of hosting the event in a nice bar or even at your workplace if there is enough space.

How to Host a Successful Client Appreciation Party

The best kind of entertainment for such parties are speakers or comedians. That is because you or a coworker will want to give one speech or possibly more. This way there’s no need for extra equipment and the event goes smoothly. Mixing speeches with live music or different acts takes away from the experience and makes the party feel disorganized.

You should base your speech and the entertainment you choose on what you know the clients like and what they need. Consider the challenges they have to face or what makes their lives harder. See if you cannot present them with a potential solution to those challenges.

Have a “plus one to five” etiquette

Client appreciation parties are also a great way of finding completely new clients. By giving people the possibility of bringing a friend or spouse, you have an excellent chance to present your company very nicely to new people. They will see at this party how important client satisfaction is for your business and might want to become clients themselves.

The follow-up

To keep the memory of the party fresh in the minds of the clients and make an even better impression, you should consider doing something for them after the event.

Two great options are to create a “highlight reel” if the event was filmed or, if you had someone take photographs, create an album to send the people who attended. It is important to think about this early in the planning stage so that you can get a photographer or videographer for the event.

If you do not like these two choices, at least send a personal letter to the attendees in which you thank them for participating and for bringing their plus ones.

Keep these things in mind and your clients will have a great time. They will know how important they are for you and your company, and they will gladly do business with you in the future.

We can help you create this extraordinary experience. Contact us and we will get you in touch with entertainers who will make your party a resounding success.

You May Also Like…

4 Key Traits that the Best Virtual Speakers Have in Common

4 Key Traits that the Best Virtual Speakers Have in Common

Finding the right keynote speaker can be one of the most challenging aspects when planning an event. As the industry has shifted towards virtual events, this entire process has been made even more convoluted. There is no reason to be worried because there are still...

read more
5 Effective Ways to Make Virtual Events More Engaging

5 Effective Ways to Make Virtual Events More Engaging

Recent studies found that 31% of event professionals consider engagement to be their biggest challenge when pivoting to virtual events. It makes sense. It's challenging enough to get people to engage with your event in person. Shift the experience to virtual, and...

read more
How to Make Your Virtual Conferences More Interesting

How to Make Your Virtual Conferences More Interesting

As the industry has shifted focus to virtual conferences, how to have audience engagement has become a hot topic. One way to achieve this is by adding an element of entertainment to your events. To give you a better idea and a starting point, in this article, we have...

read more
The Best Virtual Team Building Activities (1)
The Best Travel, Food and Wine Virtual Experiences
Hire the Best Virtual Magic Show
The Best Virtual Experiences for Corporate Events and Remote Teams
Hire the Best Virtual Hosts for your Online Event
The Best Virtual Comedy Show (1)
Hire the Best Virtual Mentalist Show
Hire the Best Virtual Opener for Your Online Conference
Best Virtual Awards Ceremony
Hire the Best Musicians for a Virtual Concert
Hire the Best Corporate Virtual Event Ideas (Under $3500)
Book the Best Interactive Virtual Magic Show (under $7500)
The Best Virtual Entertainment (under $7500)
Hire the Best Celebrity Chef
Hire the Best Virtual Entertainers from America's Got Talent
Hire the Best Virtual Dance Party
Hire the Best Online Entertainment Ideas for Your Virtual Break
Hire the Best Virtual Keynote Speakers
Hire the Best Team Building Activities and Virtual Game
Hire the Best Ventriloquist virtual event
Hire the Best Virtual Wellness Activities for Work
Hire the Best Virtual Visual Art
Hire the Best Sommelier and Mixologist for your Virtual Beverage Making
Hire the Best Virtual Christmas Party Entertainment
The Best Virtual Comedy Show

A virtual comedy show merges the best comedians with technology to create an entertaining presentation for employee events to nonprofit fundraisers.

Hire the Best Virtual Christmas Party Entertainment

Planning a virtual holiday party?   We have put together a list of the best virtual entertainment.

Hire the Best Virtual Magic Show

Planning a virtual holiday party?   We have put together a list of the best virtual entertainment.

Hire the Best Virtual Mentalist Show

virtual mentalism show is highly interactive and includes virtual magic. The virtual mentalist engages the audience individually and as a group.

Celebrate The New Year with a Post-Holiday Celebration to Kick Off 2021

Planning a virtual post-holiday eventOnline Holiday parties were new in 2020, we have put together a list of the best post-holiday entertainment for your remote teams to celebrate the New Year.

Best Interactive Virtual Magic Show under $5000 b

Looking for the best virtual magic for your online event? Online magic shows merge interactive virtual magic with technology to create a captivating presentation that forces audiences to re-examine what’s possible in today’s digital world.

The Grable Group
Malcare WordPress Security