Trade Show Entertainment: How to Stand Out at a Trade Show

exhibit hall, trade show

Written by Tim Grable

August 19, 2017

Trade shows can serve as an excellent opportunity to grow your business, build brand awareness and generate excitement about your product or service among prospective customers.

However, you will not manage to achieve any of that if your business booth just blends in with the rest of exponents.

The secret to making the most out of a trade show experience is to stand out from the crowd. Moreover, trade show entertainment can help you accomplish that.

In this article, we want to give you some pointers about how to leverage the power of entertainment to attract big crowds and make sure your business will be the talk of the event.

Let’s get started!

Trade Show Entertainment: How to Stand Out at a Trade Show

Imagine a Theme for Your Exhibit

Anybody who’s ever been at a theme party knows just how fun these types of events can be.  So why not use a theme to bring creativity and excitement to the next trade show you are planning to attend?

A well-chosen theme will help you generate buzz for your business and make it easier for people to remember your company even after the event has come to an end.

trade show, corporate event

The most important aspect when choosing a theme is your audience. Think about what their interests are.

Also, remember that the theme should be an embodiment of your brand, your goals for the event and the message you want to get across.

To make sure all the details of the concept you have chosen come together, consider booking professional corporate event entertainment.

The right entertainer or artist can liven things up and create a memorable experience which will keep visitors at your booth for longer.

Here are some suggestions to check out:

Make Sure Your Booth Is Visually Appealing

It is true; a booth display which is visually memorable is a great way to turn heads and spark people’s curiosity for your business.

However, it is equally true that not all products or services can be presented in a flashy way. However, that does not mean you cannot still compete with other businesses which use props or gimmicks to lure trade show visitors in.

You just have to think outside the box and try something new which will help you stand apart from the competition.

How about booking a live painter like Heidi Schwartz who can capture elements of the entire trade show as it unfolds?

Watch the video below to form a better idea of what live painting is all about:

You can even set-up a raffle attendees can sign up for and whoever wins gets to walk home with a beautiful painting.

When you think about, live painting is a trade show entertainment choice which checks all the boxes:

  • It creates excitement among trade show visitors.
  • It makes your booth visually appealing.
  • It is something memorable.
  • It brings an element of novelty.
  • It ensures your booth will stand out from the rest.

Want to Be Noticed with Your Trade Show Entertainment? 3 Performers to Hire

Trade shows are all about making your brand known to valuable partners and clients for the future of your company.

So sticking out from the crowd here is the main preoccupation for any business aiming at favorable outcomes. Luckily, there’s a highly efficient solution to that, and it is called trade show entertainment.

Its benefits are:

  • showcasing key brand aspects or benefits in a natural yet effective manner
  • more sales without using ‘salesy’ messages or strategies
  • increasing brand reach by creating memorable moments for your booth visitors.

Making your exhibit area busy with interested people will be a breeze if you hire artists like the 3 we selected below.

1. Heidi Schwartz

We are assuming that, at least once in your life, you have stopped and stared at street artists working their magic on a canvas, on the concrete or other creative surfaces.

If you can recall that feeling of bewilderment, you may want your trade booth visitors to manifest the same level of interest.

In this case, Heidi Schwartz – an artist herself – is the perfect kind of trade show entertainment you need.

Heidi specializes in live event painting and has established herself as one of the top artists in this niche.

Plus, she is well acquainted with the corporate environment, having been hired for numerous corporate events.

While Heidi Schwartz is displaying her incredible talent, trade show attendees who stop by can be approached by your sales team and presented your offer(s).

Want to Be Noticed with Your Trade Show Entertainment? 3 Performers to Hire

2. Joe Castillo

Art makes for great trade show entertainment because it can tell a story in so many different ways.

People pay attention to storytelling, which means it makes for the perfect vehicle when it comes to presenting your brand, especially in such a busy setting like a trade show.

If there’s one performer who has taken storytelling to new heights, that is Joe Castillo, the world’s top sand artist.

His act takes place on a table where Joe maneuvers the sand to create scenes which tell a story or convey a message. The music in the background contributes greatly to the overall impact of the show.

In addition to the uniqueness of its craft, Joe is no stranger to corporate collaborations, having worked for Apple, Ford, General Motors or Sony – to name just a few.

The best part about Joe Castillo is he will be able to leave a mark in the minds of passers-by, thus making your brand memorable.

3. Jeff Allen

Comedy is yet another form of entertainment with significant impact for a trade show booth. You can either hire a comedian as the main act or as the presenter of your product.

Whichever the case is, Jeff Allen is one act you can do no wrong with.

Having been featured in countless comedy specials, tours or award shows, Jeff is one of the most experienced clean comedians. He has all the necessary expertise on how to make people turn heads and linger near your booth.

Trade Show Entertainment to Boost Your Business Outcomes

The kind of entertainers we presented in this article are not the only ones who can elevate your game at trade shows.

Variety artists, speakers or musicians are engaging acts which can secure you a reasonably high number of leads. We are kindly inviting you to browse our entire list of performers and then ask for their availability.

Want More Trade Show Entertainment Ideas?

Investing in high-quality entertainment will help your business get noticed at your next trade show.

We hope you will consider employing some of the suggestions mentioned in this article to maximize your results and ensure your exhibit will be one attendees are going to remember.

If you want more entertainment suggestions, we recommend you to take a look at our generous portfolio of entertainers.

Moreover, if you have any questions, you can always contact us!

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