Last updated on July 2nd, 2020 at 07:29 am
While the pandemic of 2020 has caused significant distress with many businesses, it also has created some growth opportunities. The events industry is one example of a business field that has been impacted. With the onset and aftermath of COVID-19, many live meetings were abruptly canceled. Amidst the chaos, many event planners were left with two choices: either cancel and lose money or postpone with the uncertainty of an unknown future.
Responding to the challenge, and choosing to pivot for however long this time is, many events managers and agencies have partnered together to create an exciting new product called a Hybrid Event. This innovative option enables your event to take place regardless of extenuating circumstances. A Hybrid program is where the elements of an in-person event and digital platform are merged in a unique way to meet the goals for your program.
Events Can Be Whatever You Need Them to Be
The great thing about Virtual and Hybrid Events is that there are limitless possibilities of what it can look like. A common example of a virtual event is a simulcast webinar, whereby a professional organization hosts a live conference in one city and simultaneously broadcasts it to attendees across the country. Another example of a hybrid program is called a time-shift. A time-shift is when something that is recorded earlier is transmitted at a later time during one of your live meetings. For example, a time-shift event is when the CEO of a company records a video to be played on the last day of a sales event.
Are you looking for something out of the ordinary to mesmerize and engage your audience? Sand animation is a magical way to tell an extraordinary story or inspiring guests. Using a combination of sand, music, and light, SandStory captures the hearts of audiences. From his studio in Atlanta, Joe Castillo creates both recorded and live-streamed Sand Art. Joe has been seen live in over 43 countries on all seven continents. He has done events for world leaders, performed on NBC, CBS, FOX, BBC, PBS, ESPN, Univision, and RCN Televisión and featured on America’s Got Talent, Q’Viva! The Chosen, X-Factor, and The Today Show.
These are just a couple of examples of how an online solution might look like when combined with a in person meeting. Other ideas include two regional sales teams meeting in-person locally and then collaborating virtually. Or a local nonprofit hosting a local fundraiser with a comedian and also offering an online silent auction. Hybrid events are as flexible as your needs and event goals.
Virtual and Hybrid Events Insure Your Meeting Takes Place
Need to book an in-person meeting, but feeling queasy about the future? If apprehension is your concern, then a hybrid event is your solution. Regardless of the extenuating circumstances, your live meetings will take place. Whether there is an ice-storm or another resurgence of the coronavirus, your in-person can quickly transition to a online event using a virtual format.
Virtual events can be stressful and create a lot of unexpected problems. Our talent and staff are experienced and comfortable in this medium. Our team can help you with technical issues and partner with you on how to make the best solution for your event should unforeseen circumstances arise. Virtual and Hybrid Events minimize your risk of adverse circumstances because you are prepared.
Virtual Events Can Expand The Reach of Live Meetings
Event planners aim for a large audience. Businesses thrive when their brand is placed in front of many people. Sales teams gain a more significant profit when their message is communicated to an increased number of staff members. online events help to achieve this goal. Whether your nonprofit is hosting a fundraiser or your organization is planning an annual conference, hybrid meetings can help you achieve your goals exponentially. Your audience reaches beyond those in attendance but also includes those that are not unable to attend in-person. Weather delays? No problem! Costly travel? No problem! Hybrid events resolve many of the challenges with in-person events.
In Person Meetings are Fun and So are Virtual Events!
Virtual and Hybrid Events are fun and engaging. Instead of listening to the same keynote speaker, why not utilize a comedian as an interactive segue between plenary sessions. Improv comedy is an excellent example of how companies have been able to keep their staff captivated and creative. Hybrid events facilitate a memorable event. Marty Simpson is one example of how to implement a hybrid solution successfully. Marty intentionally partners with business planners to identify the goals and accomplish them. As a comedian, Marty has proven the virtual programs are here to stay and offer many benefits to event planners.
The Grable Group is the worlds leading virtual booking agency. We are experts in combining in person events with digital elements to create exciting impactful meetings. Our website provides resources to help plan online programs. Give us a call at 615 283 0039 to discuss your needs.
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