Why Corporate Entertainment Is Not Something You Should Ignore

fireworks, party

Written by Tim Grable

October 27, 2018

The reality is that there are event organizers who often dismiss why corporate entertainment is important.

Many settle for the idea that any type of performer will do the trick, while some overlook this idea entirely.

This is often a completely missed opportunity and it is a mistake you should avoid entirely if you want your event to be a resounding success.

Why is that?

Because hiring professional performers will result in a considerable bump in quality for your events. Not only that, but it also shows that a lot of thought and effort is being put into the event’s planning, which is something that people will truly appreciate.

Benefits Corporate Entertainment Offers

1) The No. 1 Way to Engage the Audience

Carefully chosen entertainment strikes a chord with your guests. It makes the audience have fun. As a result, they become more invested in the event, which means they are more prone to socialize and engage with others.

As an event organizer, your priority is to know precisely the personality of the audience you are aiming at. Afterward, your aim is to get the performers who match the audience’s preferences.

This is important to maintain the guests upbeat and engaged throughout the duration of the whole event.

Why Corporate Entertainment Is Not Something You Should Ignore

Brian Biro is an expert when it comes to engaging with the audience. He is an excellent keynote speaker and coach which will not only entertain the guests but will also deliver an educational experience.

This makes him an excellent pick for your event. So you won’t believe the positive effects that he’ll have on the audience.

2) A Platform to Send a Powerful Message

Whether you are promoting a product, holding a teambuilding, gala, fundraising event or luncheon, the bottom line is that through it, you’re attempting to communicate a message to the audience.

Why Corporate Entertainment Is Not Something You Should Ignore

Moreover, since your event is generally perceived as a reflection of your values and vision, you want to make sure that the attendants are enjoying every minute of it.

When it comes to why corporate entertainment, choosing the right type of performer can make a world of difference.

A performer with much expertise will make the event a more pleasurable experience which in turn will make the guests more receptive to the message that you want to send across.

3) A Remarkable Publicity Tool

Successful events are the ones that people talk about with glee, quite some time after they have ended. So what plays a significant role in making an event memorable?

Entertainment. Making your guests feel good at all times is an easy way of making the event stick in their minds. Later on, after the event has finished, people will talk about it at work, during breaks or in their social circles – friends and family.

Word-of-mouth promotion is always a good thing, and it pays off when it reaches the right ears.

hand, hands, shake, computer

Having a good reputation among the community is bound to make people look forward to the next event with enthusiasm. The next time you’ll be hosting one, you will surely see growth in attendance.

Why Corporate Entertainment Is Great For Networking

Networking is an essential tool for getting in contact with new people. These new contacts can later prove to be potential clients, suppliers, partners, or even friends.

One of the best ways to “break the ice” and to facilitate connections with people is, of course, through an event.

In this article, we’ll highlight how corporate entertainment is a great way to get people talking and to start effectively networking.

1) A Way to Get People Talking

A corporate event is something exciting; it gets people interested, and it gives them the possibility to be open for communication. So this is great news; not only for you, as the event organizer, but also for the guests.

Having people who will be more prone to socializing means there will be much activity during the event’s whole duration.

Communication is also an excellent way to generate buzz about the event. Having many people be excited in anticipation for the event serves as a great promotion tool.

mic, speaker

Furthermore, one thing you should be mindful of is how to steer the communication. It would help if you gave people something to talk about.

One way to get everyone on the same page is to hire a performer to grab people’s attention, through a compelling speech or an entertaining performance.

To get a better idea, here’s how professional keynote speakers and performers can help you through your event:

  • They can communicate the message that you want your audience to hear. For example, a particular slogan, a past achievement, or a sales pitch.
  • They can promote your company’s product.
  • They can make a significant announcement.

2) A Successful Event Is a Good Sign

If you want to grab the attention of investors who will be invaluable for your event or future endeavors, it’s essential to keep in mind they’ll be more interested in attending if your event shows promise.

This is where corporate entertainment comes into play because a well-organized event, with high profile speakers and entertainers, will have greater chances of clicking with the audience.

An event which has had a roaring success will, of course, have a long-term impact on your reputation.

Since your event’s impact is determined by whom you’ll hire, it’s wise to put extra thought into the performers you’ll have on stage.

 Jeff Beals

One speaker we recommend checking out is Jeff Beals. He is an internationally known keynote speaker, an award-winning author, and an established storyteller, able to tell entertaining and persuasive stories.

He is an expert on sales and marketing, who knows how to get the most out of a deal or how to get a larger market share.

Aside from being lauded for his expertise, Jeff is also appreciated for his compelling ability as a communicator. He knows how to tell a story, and he’ll surely deliver what your possible investors would want to see and hear.

Why Entertainment Is Not Something to Laugh at

Some event planners tend to overlook why corporate entertainment is important – some believe hiring any type of entertainment will do, while others may completely ignore booking a comedian, a speaker or an artist.

This is a common mistake you shouldn’t be doing if you want to organize a successful event.


Because people will remember how your event made them feel and corporate entertainment is the ingredient you need to make sure the attendees will have a fantastic time.

The entertainment is an investment, much like the venue, the invitations, the marketing or the catering. This means it needs to be chosen carefully, according to the event’s theme and objectives.

Here are three corporate entertainers who will inspire your next event.

Why Corporate Entertainment Is Not Something to Laugh at

1) Marti MacGibbon

Marti is a funny, inspirational speaker who can motivate audiences to overcome adversity and make a real change in their lives.

She’s a genuine person who can speak based on the experiences she went through. Probably the most admiring thing about her is the fact she’s able to use humor even when discussing more serious topics.

Laughter is well-known for decreasing the stress hormones, so if you want to help employees relax while attending your event, entertainment is a must.

When Marti is on stage, she will share principles and techniques she used to turn her life around.

If you want to empower your employees, inspire them to fulfill their dreams and help them deal with stress management, then you need to book a corporate entertainer such as Marti.

Her uplifting energy, warmth, and humor will keep your audience engaged and excited about the program she will present.

You can see in the video below how delightful Marti’s personality is.

2) Harry Freedman

Harry has been a corporate comedian for the last 40 years. He’s a multi-skilled entertainer who can quickly adapt to your event needs.

If you want to surprise your guests, then Harry’s customized corporate entertainment put-on is precisely what you’re looking for.

A comedy put-on means he will be presented as an industry expert and will start his program by seeming genuine. Then, Harry will gradually begin making jokes about the industry and about the group which is attending the event.

Not to worry – his comedy is always 100% clean and not offensive. Your guests will go in expecting a serious presentation, when in fact they’ll witness a hilarious program which aims directly at their industry.

Because laughter makes people more relaxed, it can also make them more creative. The brain releases endorphins when people laugh, which in turn makes them more relaxed, so they will be able to think more clearly.

In the video below, Harry pretends to be a doctor.

3) Lyndy Phillips

Lyndy has over 30 years of experience in corporate entertainment. His presentations focus on strategies for reducing stress, how to improve teamwork and enhancing customer service.

The motivational content is extremely entertaining, as he always makes sure to set the right tone for the entire event.

Whether you want to organize a banquet, an award show or a conference, Lyndy will turn your event into a success by bringing his comedy skills and valuable content.

Here’s a sneak peek from one of his shows.

Why Corporate Entertainment Is Essential

Laughter helps us not take ourselves too seriously; it’s an amazing way of being more connected with each other and bonding over little things.

At the same time, it can change people’s perspective on things. When we laugh, we are entirely engaged and completely forget about everything else. It can even help us redirect our thoughts towards something more positive.

The entertainment is an essential part of any event, so it shouldn’t be overlooked, regardless of the type of event you’re organizing.

Whether you want to attract the attention of investors or to get in contact with new people, there’s no denying an event is the glue that ties it all together.

So if you want that glue to hold, then you shouldn’t shy away from putting more resources into making your event a guaranteed success.

Let the Experts in Booking Entertainment Handle it

Regardless of the type of event you’re organizing, hitting the mark with the right kind of entertainment yields outstanding benefits.

Interested in booking one of the corporate entertainers we talked about in this article?   Do you want quality corporate entertainment for your events?  Are you interested in booking the speaker featured in this article? Alternatively, maybe you’re looking for other types of performers? If you are, then contact us at (615) 283-0039 so we can talk about your event.

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