Last updated on February 14th, 2020 at 05:43 am
As more and more companies understand the value of organizing efficient corporate events for their employees, partners, and clients, corporate event entertainment takes center stage in 2020.
And it’s for a good reason.
Why is Corporate Entertainment Is Good For Business?
Why corporate entertainment isn’t something to look down upon; it’s an amazing way to attract attention to a company’s products and its activities. Also, it helps to strengthen the public’s perception of the company.
If you’re organizing an event and you want to leverage all the benefits it can have for a business, then you have come to the right place.
A well-picked act can help an event reach new heights and maximize its impact. If you want to learn more about why is corporate entertainment becoming an event priority, keep reading.
1. Going Beyond the Mere Entertainment Value
In 2020, entertainment can go beyond just ensuring guests have a good time at a corporate event. It can also be motivational, insightful, and help create positive transformation within a company.
Inspirational keynote speakers are an excellent example in this case.
An expert speaker will not only captivate your audience but also educate them and provide them with new knowledge on many different topics, from productivity to self-improvement, leadership, and more.
In the long run, all of this new insight will help create new and exciting opportunities -- for both event attendees and your organization.
2. Corporate Entertainment Helps Generate Powerful Outcomes
High-quality entertainment will help your corporate event guests have fun. So when people have fun together, they have a much easier time socializing, getting to know each other and engaging with one another.
However, the benefits will extend past the date of the event, as the impact of a well-thought event which features great entertainment can be far-reaching. Here are some of the powerful outcomes you can expect:
- Superior productivity. Entertainment helps reduce stress and increases employee morale, which results in happy employees who tend to work more efficiently.
- Better teamwork. People collaborate more efficiently when they’ve shared common experiences.
- Improved communication. When people know more about each other, they feel more comfortable expressing their ideas and opinions.
- Increased employee loyalty. Providing quality entertainment is a way to make employees feel valued and important, which will foster better company-employee relationships.
3. Provides a Way to Stand out and Reach Potential New Clients
A successful event is one people continue to talk about even after it’s come to an end. Why is corporate entertainment an excellent way to ensure you stick out in the mind of your guests? So they keep talking about your company long after the event!
Plus, it’s not uncommon for event attendees to take it to social media to express their appreciation or amazement regarding a fabulous entertaining act they’ve witnessed.
Also, with social media, every message has the power to go viral and get across to many people. This can help your company reach out to an entirely new group of potential clients and receive excellent referrals as a result of word getting out about your events.
The role entertainment plays in reaching new customers should not be underestimated.
4. It’s a Great Promotional Tool
Why is Corporate entertainment able to help you promote your business in a very organic way? It helps to generate buzz around your event, giving your guests something to look forward to.
Moreover, if you’re looking to boost attendance at your event, you can hire high-profile performers who will attract much outside attention.
When it comes to making a sale, there’s no better publicity than having a public figure promote your products to an audience.
So these are only a few instances of how a carefully planned entertainment segment can help boost your company’s value.
5. It’s Good for the Morale
A corporate event can serve as a refresher for your guests. It helps them get over the stress they’ve battled through a hard and exhausting day at the office. Moreover, it gives them a bit of respite, even if only brief, from tight deadlines and demanding work.
If you’re organizing your event for your employees, then you can use this occasion as an opportunity to train them. You can expose your team to new ideas and corporate secrets by hiring the right speakers for the job.
These professional speakers have also established showmen who know how to work with an audience and to offer a great experience throughout the whole show!
6. It Helps You Boost Customer Loyalty
Corporate events don’t necessarily have to happen behind closed doors. It’s beneficial to organize an event which is open to the public -- this can strengthen people’s perception of your business.
These kinds of events have the added effect of showing the public and your customers your business cares about them. In turn, people’s loyalty toward your brand will significantly increase.
During such events, it always helps to be generous, by giving people benefits for attending such as discounts or goodies they can take away.
Let’s not leave entertainment out of this equation. It is perhaps the essential part of showing your customers just how important they are for you.
Also, for such an occasion, you should look into hiring professional entertainers. They’ll know exactly what to do to offer your customers non-stop fun for the entire duration of the event.
Hire the Best in the Biz
A well thought out corporate event has numerous benefits for your company’s reputation, as well as its bottom line. Which is why you should focus your attention and effort into making it as entertaining as possible.
With corporate entertainment, event planners should not spare any effort. We suggest booking professional entertainers who can help turn your event into an entertaining experience.
They need to pick perfectly-timed and targeted acts which either get at the heartstrings of attendees or deliver clear messages bringing real value.
For that, event organizers have their eyes on the ‘upper class’ of event entertainment, so to say. If you find yourself within the lines above, we thought you might as well want to read about 3 masters of entertainment.
1. Mike Rayburn
If a member of The Speakers Hall of Fame is not among the best picks for corporate entertainment, we do not know what is.
Mike Rayburn achieved a well-deserved place among the all-time greats of public speaking due to remarkable achievements like:
- features in Newsweek, USA Today, Billboard, or Successful Meetings as a business owner himself
- up to 100 yearly keynote speeches addressed to people from corporations to churches
- headlining his own Las Vegas show.
Not your average ‘keynote with a PowerPoint presentation,’ Mike relies on his guitar-playing skills to deliver a bold and actionable keynote on cultivating motivation and drive.
To inspire people towards acquiring peak performance, Mike uses his own experience as an aspiring stand-up comedian growing into a Carnegie Hall headliner.
This is the backbone of Mike’s main keynote, ‘What if…?’, a speech which inspired hundreds of entrepreneurs to pursue innovation and fearlessness in business.
Corporate entertainment would be inconceivable without comedy, and Jeff Civillico proves this.
Besides having a 15-years worth of experience and public speaking prowess, Jeff owns charisma in spades and thus knows to energize crowds like no other. As a proof of that, you only have to look into the fact that he hosts TV shows of all kinds (ABC’S The Morning Blend, The Weekend in Vegas, music show Backline, NBC features).
This charisma is well put to work within his show Comedy in Action, which is also his unique brand of comedic entertainment relying elements like:
- crowd interaction
- fast-paced physical comedy.
Session openers, galas, award ceremonies, trade shows, high-profile conferences -- Jeff knows the ins-and-outs of all types of corporate events.
What’s even more extraordinary is that he has made a name in the industry all while delivering clean acts.
3. Tim Clue
It is always great when seasoned professionals in a domain decide to translate all their know-how into corporate entertainment acts.
It is the case with Tim Clue, a former teacher of communication and speech.
From this position, he started to write sketches for comedians the caliber of Jerry Seinfeld, Steven Wright or Larry Miller. The result? He went as far as speaking in front of President George W. Bush.
Tim’s success has been possible due to the educational nature of his gigs. Plus, he is all about conveying motivation and team-building knowledge in a lighthearted, easy-to-assimilate manner.
The academic background is what has made Tim an expert in capturing and summarizing information, as well as seizing the exact features of the companies he works with.
Looking for Top Entertainment?
We can help! There are more than 1,800 premium artists, speakers, and entertainers featured in our portfolio. Whether you’re looking for an intelligent keynote speaker, a music act, top corporate comedians, or perhaps a variety act, we’ve got you covered.
Start browsing now and give us a call at (615) 283-0039 if you have any questions you’d like to ask. We’re looking forward toward working with you and will gladly assist you with all the booking procedures for your entertainment needs!