Good branding goes beyond a well-picked logo or a clever tagline; it involves all activities which help build an identity that is an accurate representation of a company.
When done right, branding results in a powerful set of benefits which significantly contribute to the success and longevity of a business, such as:
- increasing loyalty among existing customers and generating new customers
- helping you stand out from your competitors as the better alternative
- expanding the business value, which leads to more opportunities for companies to gain market share
- attracting top talent and boosting retention.
These tips from top expert business speakers will help with your branding efforts, so keep reading.
1. How Your Staff Behaves Online Is Either an Asset or a Liability
In a compelling presentation which focuses on the intersection between personal brand and social media, Sima makes a point about how every single member of an organization has a digital footprint which either helps a business brand or damages it.
As a business owner or team leader, it’s important to be aware of the kind of impression those who are a part of the organization make on social media – and how that affects the business’s brand.
This will help you identify the strong links and the shortcomings which need to be addressed. Based on those findings, you can start to enforce a standard of conduct which is to be expected of all those associated with your brand.
In her presentation, Sima also goes into details about how to preserve your organization’s professional reputation and maintain a spotless company image.
So, if this is information you want to bring in front of your team leaders, learn more about how you can book Sima Dahl for an event.
2. Build a Positive Brand Image Online Using Social Proof
Nowadays, prospective clients can create and access online reviews of your company with just a few clicks. This means it’s almost impossible to cover up bad customer service, inferior products or a bad experience.
Social proof (testimonials, reviews, referrals and more) is something today’s buyers are looking for when deciding to support a brand or not.
An international award-winning author, sought-after expert business speaker, and accomplished sales consultant, Jeff Beals stresses the importance of having testimonials from past clients and referrals from respected sources.
His insightful program called “Social Proof: How to Get Glowing Testimonials and Valuable Referrals” is all about maximizing this opportunity to enhance and grow your brand.
3. Different Is Better than Better
This tip comes from Sally Hogshead, a Hall of Fame Speaker and an award-winning advertising copywriter.
During her presentations, Sally shows how using their unique, competitive advantages; brands can stand out from the rest and captivate their customers.
By mixing science with branding principles, she discovered the formula for fascination and showed how once you pinpoint the patterns, you can make any message more memorable.
Even companies which are on extremely competitive markets or have a frugal marketing budget can be successful with this tactic.
Check out the video below to see one of Sally’s fascinating keynotes where she shows how in today’s distracted, commoditized world “it’s good to be better, but it’s better to be different.”
Bring These Expert Business Speakers on Stage at Your Event
Branding is not a fad or something optional you can afford to skip or ignore, as it can make the difference between failure and success.
Booking any of the expert business speakers mentioned in this article to give a presentation at your event is a great way to round up your knowledge on this topic and stay one step ahead of the game.
Contact us today at 615 283 0039 if you need more information about the booking process. We’re always happy to hear from you.