Finding the right speakers for your events is the first step towards creating a trusting relationship with your audience, and it can determine whether your event will be remembered on a positive note or not.
Speakers possess communication skills which will help them engage any audience for an hour or more, depending on how long their programs last.
So, how do you find the right speakers to match the intent of your event?
Here are some valuable tips which will guide you through the process.
How to Find the Right Speakers
1. Determine the expertise you need from them
One speaker does not fit all types of events which is why you need to know from the start which area of expertise you are looking for.
There are speakers who focus on teaching leadership, sales strategies, accountability or company culture. At the same time, there are those whose focus is inspiring and motivating audiences through their speech.
Depending on the type of event you are throwing, the theme and your goals, you can start searching for a speaker who has the expertise you are looking for.
2. Look for something different
By different, we are referring to a speaker who does not deliver the same speech at every event they go to or one that you can find on YouTube. It is vital that they can adapt to your company’s needs and the particulars of your audience.
Make sure you find a speaker who can personalize and customize their talk.
3. Search for authenticity
In this quest to find the right speakers, looking for authenticity will always guide you towards the best choice.
One characteristic of successful speakers is the fact that they have real-life experience which they have managed to turn into insightful lessons. The last thing you would want for your event is a speaker who does not base his lessons on actual real-world experiences.
People will see right through them, and this will hurt your reputation. That is why it is important to check the background of a speaker before deciding on them.
4. Consider the particulars of your audience
Let’s say that the topic for your next event is artificial intelligence and your audience is formed by people working in the industry and want to learn more about its applications in the future.
Because the attendees already know the basics of AI, the speaker you are going to hire needs to be an expert and have practical experience in this field, so that the audience can learn from them, perhaps giving an example of a case study exemplifying what they have been working on.
If, on the contrary, the event represents a mere introduction to AI, then the speaker needs to be an excellent communicator and be able to explain complicated concepts in simple terms.
5. Use trusted sources
We recommend looking at companies who provide entertainment for hire and search through their portfolio to find the speaker who suits your event and your audience.
Also, check for reviews to see what other clients said about them.
Surprise Your Audience with the Best Speakers
Using these five important pointers is going to help you find the right speakers much more easily because you will know what to look for.
However, if you still can’t decide which speaker to hire, you can count on us. Just give us a call at (615) 283-0039 so we can talk about your event.
Also published on Medium.
