Picking the right keynote speaker for an event isn’t just about browsing for known industry influencers. It’s more about finding a performer who can match the theme of the event and can connect with the audience on a deeper level.
If this has caught your attention, then the information provided in the following lines will come in handy. Read on to discover a few tips which will help you pick a speaker who is just right for your event.
Decide What You Are Looking for
Take some time to lay what you’re looking for in a keynote speaker on the table. Highlight what kind of qualities you would want that speaker to exhibit at your event.
This bit of brainstorming is essential because you avoid falling in the trap of getting a well-reputed speaker who may not fit your event at all.
However, once you have a clear picture of what you want, you are going to have an easier time finding it.
You may be interested in a speaker who is specialized within a specific topic or maybe a speaker who is good at being spontaneous when interacting with the audience.
Whatever your must-haves may be, it’s essential to have a clear picture of what you’re looking from the get-go.
Don’t Forget to Take into Account a Few Essential Factors
When you’re deciding on what speaker to hire, there are some factors which contribute to this decision which may not always be entirely in your control.
To get a ball-park estimate of which speaker could be the right choice, you need to consider these general aspects:
- What is the event’s objective? Is the event’s purpose of raising awareness of a certain topic? Is it to promote a product? Alternatively, to train a team?
- What does your audience want? Perhaps the audience is interested in hearing an uplifting speech or a light-hearted comedic skit. Whatever their desire might be, make sure you get a speaker who is most likely to fit their preferences.
- What is your budget? Booking a speaker can cost anywhere between $1000 and $50.000. With this money, you can afford any speaker from those who are barely starting in the industry to major celebrities. However, it all depends on how much of your budget you want to allocate.
Consider Our Suggestions for Your Event
To make the job of finding the right speaker for your event more manageable, we have two speakers who might interest you. First off, we suggest booking Jim Cathcart for your event. He is a motivational expert who can instill passion in every listener.
He tells very compelling stories from his years working as a government clerk and draws anecdotes from this experience to inspire people to overcome their daily struggles.
With his expertise, he knows the ins-and-outs of how to get everyone engaged in his talks.
If you perhaps are interested in another speaker, then we can suggest booking Bill Stainton. He is a keynote speaker who helps business leaders and their teams to overcome the hurdles of the corporate world.
He is an excellent addition for your event, and you can be sure the attendants will be all ears to what he has to say.
4 Qualities to Look for in a Keynote Speaker for a Successful Event
The right keynote speaker for an event is that person who steps on the stage and immediately – and effortlessly – commands respect.
Then, these people will both inspire and educate.
So much so your guests will be grateful to you for having brought them on stage.
But not all keynote speakers are made from the same mold, so here are 4 qualities which will indicate excellence.
Stage Presence
This trait comes from achieving a high level of comfort with themselves.
You will be able to spot a real professional from the way they walk, to the way they use their gestures or to the way they know when to drop a hilarious facial expression.
All these while not overdoing it in the least. They are what you would call ‘naturals,’ but they are also hard workers and usually very well trained in the art of public speaking.
Relatability
This quality is best illustrated with TEDx speakers because they craft their discourse in such a way attendees get value while also getting to know more about the speaker’s life.
This makes the talks incredibly relatable. After all, what can be more inspiring than someone being full-front honest about their struggles or experiences?
In fact, this is a common trait among TEDx speeches: they abound in deeply personal stories which are more relevant than any other crash course or personal growth program.
For instance, a speaker like Richard Lui can make any topic approachable by a broad range of guests.
Despite his impressive career in political reporting and despite being an Emmy and Peabody award recipient, Richard knows how to single out the relatable elements and focus the speech only on them, not on achievements and outcomes.
Balance
Regardless of whether you are a professional event planner or you organize company events occasionally, you will encounter many types of keynote speakers. Each with their approach and style.
The best ones, however, will impress with the perfect balance and structure of their content.
The best keynotes are not those who overstuff the speech with stats and figures for 2 hours straight. Sure, these are impressive and useful, but attendees are highly unlikely to keep them all in mind.
The best speakers are well aware of their audience’s cognitive processes, so they have learned to master the art of balance. If the speech is rich in technical content, it has to be balanced with analogies or content of various other types.
They also know they do not need to overdo the ‘funny’ part. A bit of self-reference here, a joke there, an industry-specific reference later on.
This is an art not many masters, so you would want to make thorough research keeping this particular aspect in mind.
Rich Experience – A Keynote Speaker’s Best Friend
Last but not least, the keynote speaker should be a professional with a proven track record in the industry.
It sounds a bit commonsensical, but you would be surprised upon hearing many speakers venture into giving keynotes without the necessary professional background.
A genuinely successful keynote speaker (like Meridith Elliott Powell or Chuck Gallagher) will not advertise themselves in boastful language and flashy pictures.
Instead, their websites or social media profiles will be full of rave reviews, enthusiastic recommendations or warm words of gratitude (preferably from CEOs or executives). Also, a professional ‘about me’ page with online references is a good indicator of a keynote speaker’s professional acumen.
Alternatively, you could specifically ask for their background when you book them via an entertainment booking agency like The Grable Group.
This way, chances are you will find that speaker who possesses the exact qualities you are looking for.
Finding the Right Keynote Speaker, Made Easy
We hope the tips featured in this article will make it easier for you to find a speaker who will be an exact match for your event.
If you need a greater selection of speakers, you can contact us at (615) 283-0039, and we will gladly assist you!
